Energy transition

Communication for the energy transition.

From wind energy to municipal heat planning: strategy, participation, and formats that make technical projects understandable and connectable.

Energy projects rarely fail because of the technology.

A wind farm, a district heating network, a hydrogen project: the numbers add up, the technology is ready. Whether the project moves forward gets decided elsewhere — in permitting procedures, municipal committees, the neighborhood, the professional community, and the press. Groups with very different levels of prior knowledge and very different interests.

Communication here has to be technically accurate and generally understandable at the same time. Separate the two, and you lose either the experts or the public. We've worked at this intersection for years — for research consortia, energy utilities, municipalities, and federal agencies.

What we do for energy and climate projects

Communications strategy

Messages, audiences, channels, timeline — and deciding what deliberately isn't communicated.

Participation and dialogue

Formats for neighborhoods, municipalities, and the professional community: interview series, workshops, citizen dialogues, committee work.

Brand and visual identity

Positioning and a design system that holds up across locations, project phases, and years.

Information design

Infographics and data visualization that make energy data legible even without prior knowledge.

Campaigns

Posters, social media, video, print — consistent across every touchpoint of a project.

Digital formats

Websites, explainer formats, and interactive applications, right through to game-based learning.

How we work

Getting up to speed

Technology, permitting status, stakeholders, history. We understand the project before we talk about communication.

Listening

Interviews, market research, and workshops with the groups actually affected — not just the ones carrying the project.

Structure

Messages, participation levels, and channels become an architecture that stays usable for the whole duration.

Execution

Formats, design, editorial, production. And a handover the team can keep working with internally.

Participation isn't an afterthought

Participation is often scheduled as an obligatory step at the end — by which point the decisions are long since made. It works when it happens beforehand, and its results visibly feed back into the planning.

For the City of Dortmund's municipal heat planning, we built a dialogue architecture from interviews, workshops, and market research that accompanies the project over several years.

Wind energy Hydrogen Heat planning Grids and supply Climate protection

From practice

Three published projects from the field of energy, climate, and infrastructure.

Visual from the browser game about the H2Mare hydrogen flagship project

Hydrogen Flagship Project H₂MareGreen hydrogen on the high seas — explained as a browser gameView project ↗

Participation format for municipal heat planning in Dortmund

City of DortmundParticipation for municipal heat planning, in five dialogue stagesView project ↗

Infographic from the dena building report

German Energy AgencyInfographics for the dena building reportView project ↗

Then there's ENERTRAG: for the wind energy and hydrogen developer, we lead the strategy across every touchpoint — from strategy through campaigns and video to consistent communication across topics and channels.

Further afield: Klimakollekte, which repositioned itself with our support from CO₂-offsetting to active climate contributions, DECHEMA on its path to climate neutrality, and Wallround in energy-efficient renovation.

How projects are scoped

From a single format to a lead mandate

A clearly defined format — an infographic series, an explainer video, a website — takes weeks. A communications and participation strategy runs over months and often accompanies a project for years. As lead partner, we take on strategy, design, editorial, and production across every channel.

What a project costs depends on its scope and duration. In the first conversation, we place it using comparable projects.

Describe your project

Great ideas start with a conversation.

Whether strategy, campaign, or digital product – if you want to communicate complex topics clearly, we look forward to the conversation.

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