Federal Office for Radiation Protection

A Federal Agency That Truly Radiates

The BfS is Germany’s leading authority on radiation protection. But its online presence reflected neither its expertise nor its current topics. From 2022 to 2025, we spent three years as lead agency for the BfS’s digital and science communication. We develop strategies for channels, formats and topics, as well as our own illustration system and image library. This includes a new corporate design with a new logo plus illustration language. The concepts culminate in the interactive, visual storytelling format „StrahlenschutzFokus“, a social media system for Instagram and Twitter, and a campaign for the medical specialist target audience.

Task

Increase the BfS’s digital visibility and its radiation protection topic, new brand and web design, content and social media strategy

Solution

New brand design including logo, the „StrahlenschutzFokus“ storytelling format, strategy and implementation of the Instagram and Twitter channel

Brand Design, Storytelling, Data Visualization, Logo, Illustration, Illustration Library, Content Strategy, Content Management, Social Media System, Science Communication

Design for the Digital Age

We further developed the BfS’s brand design: a new logo, new typography, accessible colors and a consistent design language bring the BfS visually into the digital age. To make the scientifically complex topics visually tangible, we developed an illustration language. The illustration style creates clarity, comprehensibility and recognition value across all channels in a contemporary style. For the website: the content is the same, but the BfS’s online presence is now clean, consistent and highlights current topics. Across all our products, we paid attention to accessibility: colors are clearly distinguishable from one another and the typography is easy to read. The new logo is also concise and has high recognition value.

A Content Framework Covers All Channels

Where and how do important radiation protection topics get their place? We analyze the existing visual communication: channels, target audiences, visualization types, as well as the potential for design and distribution. The insights lead us to a framework concept for the digital series „StrahlenschutzFokus“, which makes the complex topic of radiation protection easy to understand.

Storytelling for Multipliers

The digital series „StrahlenschutzFokus“ bundles the five most important radiation protection topics of the year. The format consists of short informative texts, in-depth follow-ups and visual effects to bring the topic of radiation protection closer to readers on an emotional level – from research on 5G to emergency protection in the event of reactor accidents. For Instagram, we develop formats that the BfS can take over itself and establish a tone that fits the target audience of 14–35 year olds. On Twitter, we address multipliers such as journalists and teachers with open and clear language. With our templates and illustration language, the social media presence fits the BfS’s new brand identity. We have supported the BfS as lead agency for three years now – with over 100 content assets, more than 30 visualizations and over ten recurring content formats to date.

Related Projects

Naturschutzbund

Dechema

BMUV