{"id":10285,"date":"2026-10-16T08:21:37","date_gmt":"2026-10-16T06:21:37","guid":{"rendered":"https:\/\/sapera-studios.com\/?page_id=10285"},"modified":"2026-10-16T19:10:58","modified_gmt":"2026-10-16T17:10:58","slug":"project-enertrag-ai-visibility","status":"publish","type":"page","link":"https:\/\/sapera-studios.com\/en\/project-enertrag-ai-visibility\/","title":{"rendered":"ENERTRAG \u2014 AI visibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10285\" class=\"elementor elementor-10285 elementor-10155 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-388588b elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"388588b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d92935f\" data-id=\"d92935f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-833f11f elementor-widget elementor-widget-image\" data-id=\"833f11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"818\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero.webp\" class=\"attachment-full size-full wp-image-10088\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-300x128.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-1024x436.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-768x327.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-1536x654.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b1de6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9b1de6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e004b9\" data-id=\"1e004b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-415dc31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"415dc31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d988091 elementor-hidden-mobile\" data-id=\"d988091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19eddd5 elementor-widget elementor-widget-text-editor\" data-id=\"19eddd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong><\/p><p>ENERTRAG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02bdc3 elementor-widget elementor-widget-text-editor\" data-id=\"c02bdc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Au\u00b7de modules<\/strong><\/p><p>Company knowledge and fact-checking<br>Brand story and brand voice<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e466b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9e466b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Au\u00b7de case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf1fff elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0bf1fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">GEO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cc682 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"73cc682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Quarterly reporting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-62d97d7\" data-id=\"62d97d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0226cc5 elementor-widget elementor-widget-heading\" data-id=\"0226cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AI visibility<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc31b2a elementor-widget elementor-widget-heading\" data-id=\"dc31b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How ENERTRAG appears in ChatGPT, Claude and Perplexity, measured with a dedicated AI Visibility Score.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1de27 elementor-widget elementor-widget-text-editor\" data-id=\"ef1de27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partners, municipalities, investors and trade press increasingly research with AI answer engines. These systems rely mainly on third-party sources: trade media, Wikipedia, local press, YouTube. The company&#8217;s own website is one source among many. For ENERTRAG, we examined how the brand appears in these answers, where that picture comes from and which sources ENERTRAG can influence itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc27cab elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"dc27cab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3076f40 elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"3076f40\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edfd36 elementor-widget elementor-widget-text-editor\" data-id=\"2edfd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-fb312b5\" data-id=\"fb312b5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19e51c2 elementor-widget elementor-widget-text-editor\" data-id=\"19e51c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Starting point<\/strong><\/p><p>Partners, municipalities and trade media increasingly ask AI systems about ENERTRAG. It was unclear how the brand is portrayed there, which sources shape that picture and what the team itself can change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-eac6834\" data-id=\"eac6834\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647756b elementor-widget elementor-widget-text-editor\" data-id=\"647756b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What we built<\/strong><\/p><p>A dedicated AI Visibility Score across ChatGPT, Claude and Perplexity, a source map with six source types and template formats based on the Wensickendorf reference project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9bb45c9\" data-id=\"9bb45c9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93b22d9 elementor-widget elementor-widget-text-editor\" data-id=\"93b22d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What the team now does itself<\/strong><\/p><p>Marketing, press and project communications follow a six-step roadmap, maintain the knowledge base and check every quarter with a fixed question set how ENERTRAG appears in AI answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-47efa63 elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"47efa63\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88f9397 elementor-widget elementor-widget-text-editor\" data-id=\"88f9397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-614f1d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"614f1d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddb5c51\" data-id=\"ddb5c51\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a148fba elementor-widget elementor-widget-heading\" data-id=\"a148fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Company knowledge and fact-checking: a dedicated AI Visibility Score<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbef6f elementor-widget elementor-widget-text-editor\" data-id=\"bbbef6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:24px\">The basis is a monitoring system we developed for ENERTRAG: a fixed set of questions asked in ChatGPT, Claude and Perplexity at regular measurement dates. The questions range from unaided category questions and recommendation questions from a municipal perspective to direct brand questions, one of them in English.<\/p><p style=\"margin-bottom:24px\">Each answer is rated against a codebook: whether ENERTRAG is mentioned and in which position, whether the system recommends ENERTRAG, how well the portrayal fits the brand, how accurate the facts are and which sources are cited. This produces an AI Visibility Score for each system and measurement date. A second person codes borderline cases independently.<\/p><p>We also record which topics the systems associate with ENERTRAG, from wind energy and green hydrogen to municipal partnership. This shows which parts of the positioning come through in the answers and which sources can change the picture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca6fd42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca6fd42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-857ab0b\" data-id=\"857ab0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac0b02 elementor-widget elementor-widget-image\" data-id=\"cac0b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan.webp\" class=\"attachment-full size-full wp-image-10092\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan.webp 1600w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan-300x169.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan-1024x576.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan-768x432.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fahrplan-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Six-step roadmap: from audit to quarterly AI test<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1b9a25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1b9a25\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8760df\" data-id=\"c8760df\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de8111 elementor-widget elementor-widget-heading\" data-id=\"5de8111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand story and brand voice: one project, many sources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27451ed elementor-widget elementor-widget-text-editor\" data-id=\"27451ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the Wensickendorf hydrogen plant, we showed how one reference project becomes several citable sources: a structured technical article with an FAQ block, a press text, a YouTube film with chapter markers and corrected subtitles, infographics and a keyword library for all formats. A technical article states the key facts in the first paragraph, has a clear heading hierarchy and lists sources in the text and at the end. Film, article and press text contain the same key facts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0784678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0784678\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae028e\" data-id=\"7ae028e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc571a elementor-widget elementor-widget-image\" data-id=\"bfc571a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel.webp\" class=\"attachment-full size-full wp-image-10090\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel.webp 1600w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel-300x169.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel-1024x576.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel-768x432.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_fachartikel-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Structure of a citable technical article, using sector coupling as an example<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5edb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5edb0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dff89e7\" data-id=\"dff89e7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68bc134 elementor-widget elementor-widget-heading\" data-id=\"68bc134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the team now does itself: measure and refine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89fddc6 elementor-widget elementor-widget-text-editor\" data-id=\"89fddc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:24px\">The roadmap has six steps. It starts with the audit, followed by a fact check and a maintained knowledge base. Then come writing rules per channel, machine-readable image and video content and quarterly measurement with the same question set and score. Each step has an owner at ENERTRAG and is designed so that the team can continue it independently.<\/p><p>This makes AI visibility a routine task for the communications department: measurable, reviewed quarterly and tied to the sources ENERTRAG can influence itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-874b414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"874b414\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ff046\" data-id=\"b4ff046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25fcccc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25fcccc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0737927\" data-id=\"0737927\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d48e1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85d48e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b8f8d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8f8d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ad7c282\" data-id=\"ad7c282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f293fa elementor-widget elementor-widget-heading\" data-id=\"5f293fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Au\u00b7de case studies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9fdc981 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fdc981\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-68cca4e\" data-id=\"68cca4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b15c9 elementor-widget elementor-widget-image\" data-id=\"e4b15c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/project-victorinox\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3649\" height=\"2053\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01.png\" class=\"attachment-full size-full wp-image-6548\" alt=\"Victorinox illustration system with icons and construction sketches\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01.png 3649w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01-300x169.png 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01-1024x576.png 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01-768x432.png 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01-1536x864.png 1536w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_hero_01-2048x1152.png 2048w\" sizes=\"(max-width: 3649px) 100vw, 3649px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ddc49 elementor-widget elementor-widget-heading\" data-id=\"f2ddc49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/project-victorinox\/\">Victorinox<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6304de6\" data-id=\"6304de6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4e97c9 elementor-widget elementor-widget-image\" data-id=\"e4e97c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/draeger-service-heroes\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1624\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4.webp\" class=\"attachment-full size-full wp-image-7856\" alt=\"Hero-Illustration der Dr\u00e4ger Service Heroes: das digitale Maskottchen in Aktion\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-300x254.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-1024x866.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-768x650.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-1536x1299.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6db58 elementor-widget elementor-widget-heading\" data-id=\"3d6db58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/draeger-service-heroes\/\">Dr\u00e4ger<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8ac6c7d\" data-id=\"8ac6c7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93f11da elementor-widget elementor-widget-image\" data-id=\"93f11da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/project-hpi-ai-style-guide\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"817\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2.webp\" class=\"attachment-full size-full wp-image-10103\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-300x128.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-1024x436.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-768x327.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-1536x653.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6540336 elementor-widget elementor-widget-heading\" data-id=\"6540336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/project-hpi-ai-style-guide\/\">Hasso Plattner Institute<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7725cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7725cde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b6439c\" data-id=\"6b6439c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e54a8 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"29e54a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/aude\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More about Au\u00b7de<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9dc9944\" data-id=\"9dc9944\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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