{"id":6547,"date":"2023-08-02T15:05:06","date_gmt":"2023-08-02T13:05:06","guid":{"rendered":"https:\/\/sapera-studios.com\/project-victorinox\/"},"modified":"2026-10-16T19:11:24","modified_gmt":"2026-10-16T17:11:24","slug":"project-victorinox","status":"publish","type":"page","link":"https:\/\/sapera-studios.com\/en\/project-victorinox\/","title":{"rendered":"Project: Victorinox"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6547\" class=\"elementor elementor-6547 elementor-1264\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7a722 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-items-top elementor-section-height-default\" data-id=\"5f7a722\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24efa50\" data-id=\"24efa50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21964ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21964ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d24325\" data-id=\"6d24325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f6d716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f6d716\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f09fa8f elementor-hidden-mobile\" data-id=\"f09fa8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a73d79e elementor-widget elementor-widget-text-editor\" data-id=\"a73d79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong><\/p><p>Victorinox<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd3df5 elementor-widget elementor-widget-text-editor\" data-id=\"abd3df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Au\u00b7de modules<\/strong><\/p><p>Brand story and brand voice<br>AI governance<br>Training and team roll-out<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9edfb8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9edfb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Au\u00b7de case study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c1174 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"26c1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Icons<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b2faf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"40b2faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Workshop<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-042ac26\" data-id=\"042ac26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5410f7 elementor-widget elementor-widget-heading\" data-id=\"d5410f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Victorinox\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df4f19 case-unterzeile elementor-widget elementor-widget-heading\" data-id=\"8df4f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual identity system for a Swiss heritage brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0894bf5 elementor-widget elementor-widget-text-editor\" data-id=\"0894bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Victorinox has been a company for over 130 years, with Switzerland and its cultural heritage in its DNA: precision, tradition and elegant understatement. We kept that in mind while designing a comprehensive illustration system for the company. Based on a shared needs analysis, we developed the icon, illustration and infographic style. We captured the results in a model library. Our design rules for the illustration system are documented in a guideline. In a two-day workshop, we implemented the illustration system together with Victorinox&#8217;s designers \u2013 after that, they can apply the system independently. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa87c52 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"fa87c52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-73438df elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"73438df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54af48b elementor-widget elementor-widget-text-editor\" data-id=\"54af48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-daddc3b\" data-id=\"daddc3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a70564 elementor-widget elementor-widget-text-editor\" data-id=\"9a70564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Starting point<\/strong><\/p><p>Victorinox wanted to develop its brand and illustration style further. The design team was then to create icons, illustrations and infographics itself, consistently across many markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1a9e1ac\" data-id=\"1a9e1ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f02fad elementor-widget elementor-widget-text-editor\" data-id=\"3f02fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What we built<\/strong><\/p><p>An illustration system with icons and an infographic style, a model library, a guideline with fixed rules on style, line weight and use, and a two-day workshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a8ba686\" data-id=\"a8ba686\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de41b96 elementor-widget elementor-widget-text-editor\" data-id=\"de41b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What the team now does itself<\/strong><\/p><p>The designers apply the system independently and now also develop it further with AI. It comprises more than 200 illustrations and over 50 icons and is used in more than 10 markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-309ac03 elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"309ac03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9655731 elementor-widget elementor-widget-text-editor\" data-id=\"9655731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1459230 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1459230\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a32397\" data-id=\"2a32397\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9250faa elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"9250faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3649\" height=\"2667\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01.png\" class=\"attachment-full size-full wp-image-6549\" alt=\"Victorinox illustrations of pocket knives and icons\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01.png 3649w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01-300x219.png 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01-1024x748.png 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01-768x561.png 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01-1536x1123.png 1536w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_01-2048x1497.png 2048w\" sizes=\"(max-width: 3649px) 100vw, 3649px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The illustration system \u2014 color palette, icons for product categories, and graduated levels of detail<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e4bb7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e4bb7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e4bb7cl\" data-id=\"e4bb7cl\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e5a80 elementor-widget elementor-widget-heading\" data-id=\"91e5a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand story and brand voice: a leap into modernity \u2013 while staying true to the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-67 elementor-top-column elementor-element elementor-element-e4bb7cr\" data-id=\"e4bb7cr\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-980cf62 elementor-widget elementor-widget-text-editor\" data-id=\"980cf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Victorinox needs a style that clearly identifies it as a heritage brand while also representing an extension and modernization of it. Based on the existing brand identity, we designed an elegant style: icons and illustrations with very clean lines and precise shapes. Illustrations of people, for example, remain without detail, while technical illustrations depict objects in a simplified, precise, and clear way \u2013 with high recognition value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b7b2fe elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1b7b2fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf0b57\" data-id=\"9bf0b57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b20f649 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"b20f649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3649\" height=\"1485\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02.png\" class=\"attachment-full size-full wp-image-6550\" alt=\"Victorinox manual with illustrations on laptop and paper\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02.png 3649w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02-300x122.png 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02-1024x417.png 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02-768x313.png 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02-1536x625.png 1536w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_02-2048x833.png 2048w\" sizes=\"(max-width: 3649px) 100vw, 3649px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The guideline \u2014 rules on style, line weight, and usage, available digitally<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6f444e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6f444e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f444el\" data-id=\"6f444el\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9672f elementor-widget elementor-widget-heading\" data-id=\"5d9672f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI governance: one guideline for everything<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-67 elementor-top-column elementor-element elementor-element-6f444er\" data-id=\"6f444er\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571a6e7 elementor-widget elementor-widget-text-editor\" data-id=\"571a6e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the guideline for the illustration system, we precisely define the parameters for every infographic, icon, and illustration \u2013 how thick the outline is, which colors are used when, how objects are abstracted, and more. We distinguish between icons, technical illustrations, abstract illustrations, product illustrations, and infographics.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abedd4a elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"abedd4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe663ca\" data-id=\"fe663ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65949c6 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"65949c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3649\" height=\"1311\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03.png\" class=\"attachment-full size-full wp-image-6551\" alt=\"Overview of Victorinox illustrations and icons\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03.png 3649w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03-300x108.png 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03-1024x368.png 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03-768x276.png 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03-1536x552.png 1536w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/VX_case_img_03-2048x736.png 2048w\" sizes=\"(max-width: 3649px) 100vw, 3649px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The range of applications \u2014 from pictograms to packaging to size charts<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c0436f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c0436f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c0436fl\" data-id=\"c0436fl\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2321521 elementor-widget elementor-widget-heading\" data-id=\"2321521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training: workshop for independent application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-67 elementor-top-column elementor-element elementor-element-c0436fr\" data-id=\"c0436fr\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6949d5d elementor-widget elementor-widget-text-editor\" data-id=\"6949d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the first part of a two-day workshop, we train the users in how to use the guideline: how icons, illustrations, and infographics are created, and how the master files for each area are structured. At the end, we give the participants tasks. In the second part, we review the tasks and draw conclusions about the applicability of the system and the rules for the guideline. After the workshop, we remain available with our design expertise via a helpdesk for follow-up questions. The illustrations can be seen on the website, in catalogs, and at the headquarters, among other places. The system now comprises more than 200 illustrations and over 50 icons, and is in use across more than 10 markets.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e1b7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e1b7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2858527\" data-id=\"2858527\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ced579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ced579\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e477728\" data-id=\"e477728\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ab917 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05ab917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f68bab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f68bab4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b6fc04\" data-id=\"7b6fc04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ce068 elementor-widget elementor-widget-heading\" data-id=\"a1ce068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Au\u00b7de case studies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-085cf59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"085cf59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8c600dd\" data-id=\"8c600dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d66dbb4 elementor-widget elementor-widget-image\" data-id=\"d66dbb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/draeger-service-heroes\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1624\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4.webp\" class=\"attachment-full size-full wp-image-7856\" alt=\"Hero-Illustration der Dr\u00e4ger Service Heroes: das digitale Maskottchen in Aktion\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-300x254.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-1024x866.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-768x650.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-hero-v4-1536x1299.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c098918 elementor-widget elementor-widget-heading\" data-id=\"c098918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/draeger-service-heroes\/\">Dr\u00e4ger<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3eead10\" data-id=\"3eead10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-391d674 elementor-widget elementor-widget-image\" data-id=\"391d674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/project-enertrag-ai-visibility\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"818\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero.webp\" class=\"attachment-full size-full wp-image-10088\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-300x128.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-1024x436.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-768x327.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/enertrag_ki-sichtbarkeit_hero-1536x654.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7086835 elementor-widget elementor-widget-heading\" data-id=\"7086835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/project-enertrag-ai-visibility\/\">ENERTRAG<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e54363\" data-id=\"9e54363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fdda89 elementor-widget elementor-widget-image\" data-id=\"5fdda89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/project-hpi-ai-style-guide\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"817\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2.webp\" class=\"attachment-full size-full wp-image-10103\" alt=\"\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2.webp 1920w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-300x128.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-1024x436.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-768x327.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/openhpi_ki-styleguide_hero2-1536x653.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc37a1 elementor-widget elementor-widget-heading\" data-id=\"0bc37a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/project-hpi-ai-style-guide\/\">Hasso Plattner Institute<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f8ab38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f8ab38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8036a4\" data-id=\"b8036a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a49700e elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a49700e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/aude\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More about Au\u00b7de<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b231f57\" data-id=\"b231f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63fc8fc e-flex e-con-boxed e-con e-parent\" data-id=\"63fc8fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-928987b elementor-widget elementor-widget-template\" data-id=\"928987b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6408\" class=\"elementor elementor-6408 elementor-6119 elementor-6119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b96aa elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"98b96aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45dd0bf\" data-id=\"45dd0bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621e2e7 elementor-widget elementor-widget-heading\" data-id=\"621e2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Great ideas start with a conversation. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e14066b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e14066b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-facacda\" data-id=\"facacda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-941f288 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"941f288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"1536\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1025x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6509\" alt=\"Katrin Kolossa, Managing Director of Sapera Studios\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1025x1536.jpg 1025w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-200x300.webp 200w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-683x1024.webp 683w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-768x1151.jpg 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1366x2048.jpg 1366w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-scaled.webp 1281w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Katrin Kolossa<\/b><br>Managing Director<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6448b61\" data-id=\"6448b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe9e64f elementor-widget elementor-widget-heading\" data-id=\"fe9e64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Whether strategy, campaign, or digital product \u2013 if you want to communicate complex topics clearly, we look forward to the conversation.<br>\n\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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Victorinox<\/p>\n","protected":false},"author":2,"featured_media":6548,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_angie_page":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"transformationsfeld":[63,62,45],"class_list":["post-6547","page","type-page","status-publish","hentry","transformationsfeld-field-design","transformationsfeld-field-enablement","transformationsfeld-industry-technology"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Redesign of an illustration system with a model library, an accompanying guideline, and implementation of the system through a joint workshop.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"hyx91z-Owl4Z2DkyYV-zVOJ1aQuAHh5M_G3Bqj0z2jM\" \/>\n\t<link rel=\"canonical\" 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