{"id":7753,"date":"2026-09-01T14:42:29","date_gmt":"2026-09-01T12:42:29","guid":{"rendered":"https:\/\/sapera-studios.com\/draeger\/"},"modified":"2026-10-16T12:28:23","modified_gmt":"2026-10-16T10:28:23","slug":"draeger","status":"publish","type":"page","link":"https:\/\/sapera-studios.com\/en\/draeger\/","title":{"rendered":"Dr\u00e4ger"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7753\" class=\"elementor elementor-7753 elementor-6646\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dghero1 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"dghero1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dgherocol\" data-id=\"dgherocol\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dgheroimg elementor-widget elementor-widget-image\" data-id=\"dgheroimg\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440.jpg\" class=\"attachment-full size-full wp-image-6544\" alt=\"Dr\u00e4ger technical illustrations in blue\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440.jpg 2560w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440-300x169.jpg 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440-1024x576.jpg 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440-768x432.jpg 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440-1536x864.jpg 1536w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2023\/08\/Draeger_case_hero_2560x1440-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3078816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3078816\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f90b7\" data-id=\"24f90b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aafaf0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aafaf0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-41f8aca elementor-hidden-mobile\" data-id=\"41f8aca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bff44d elementor-widget elementor-widget-text-editor\" data-id=\"2bff44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong><\/p><p>Dr\u00e4ger<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3effdae elementor-widget elementor-widget-text-editor\" data-id=\"3effdae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Topic<\/strong><\/p><p><span style=\"font-weight: 400;\">Medical and Safety Technology<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a70ccbc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a70ccbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Design Systems<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48b6ad elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f48b6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">AI Avatars<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b72cfd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3b72cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-small\">Strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-ad198b4\" data-id=\"ad198b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de9091 elementor-widget elementor-widget-heading\" data-id=\"5de9091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dr\u00e4ger\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6692d6 case-unterzeile elementor-widget elementor-widget-heading\" data-id=\"d6692d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making trust visible in safety-critical contexts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c900f elementor-widget elementor-widget-text-editor\" data-id=\"89c900f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:0\">Dr\u00e4ger AG is a globally active company in medical and safety technology. The brand stands for safety, trust, and tradition \u2014 in fields where mistakes can cost lives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f2a71c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f2a71c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e0d84\" data-id=\"b3e0d84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c71fa02 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c71fa02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82ce39 elementor-widget elementor-widget-heading\" data-id=\"d82ce39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Collaboration in Context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94bf17 elementor-widget elementor-widget-text-editor\" data-id=\"e94bf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:20px\">The collaboration began with a new illustration system: a unified visual language built on the existing corporate design, documented in a guideline with clear rules for use. In parallel, Sapera Studios rebuilt Dr\u00e4ger&#8217;s personas \u2014 the strategic foundation that has since ensured communication decisions are made by target audience. Together, the illustration system and personas form the foundation that every subsequent project has built on.<\/p><p style=\"margin-bottom:0\">That foundation has since grown into 32 projects \u2014 from trade fair appearances to infographics to spatial design. More than 800 visual assets have been created this way, in use across more than 50 markets and 12 product, training, and communication areas. The modular systems save around 45% in effort compared to one-off productions, and more than 25 external agencies and service providers worldwide work with the same system. Sapera Studios has been Dr\u00e4ger&#8217;s preferred agency partner ever since.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5785996 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5785996\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aebe16\" data-id=\"5aebe16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba66987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba66987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c0c1c1\" data-id=\"1c0c1c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e33972 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e33972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b68e5c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b68e5c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b5e3591\" data-id=\"b5e3591\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48393d3 elementor-widget elementor-widget-heading\" data-id=\"48393d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dgrow1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dgrow1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c84f4e5 dg-case-card\" data-id=\"c84f4e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d815ba6 elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"d815ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/illustration-system\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel.webp\" class=\"attachment-full size-full wp-image-7248\" alt=\"Kachel Illustrationssystem: aufgef\u00e4cherte Styleguide-Seiten mit der \u00dcbersicht der Dr\u00e4ger-Illustrationsarten und ein Raster weiterer Anwendungsbeispiele\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel.webp 1500w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a1f12 elementor-widget elementor-widget-heading\" data-id=\"52a1f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/illustration-system\/\">Illustration system<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bc744 elementor-widget elementor-widget-text-editor\" data-id=\"22bc744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A modular illustration system for every use case \u2014 consistent and scalable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c8c58a dg-case-card\" data-id=\"2c8c58a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c623a22 elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"c623a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/draeger-haus-70\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1720\" height=\"1147\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1.webp\" class=\"attachment-full size-full wp-image-7781\" alt=\"Kachel Dr\u00e4ger Haus 70: blaue Strichillustration einer Einsatzszene mit Rettungskr\u00e4ften in Atemschutz vor einem Unfallfahrzeug, Motiv der Wandgestaltung\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1.webp 1720w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1-768x512.webp 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-haus70-kachel-v3-scaled-1-1536x1024.webp 1536w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8053f4 elementor-widget elementor-widget-heading\" data-id=\"d8053f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/draeger-haus-70\/\">Dr\u00e4ger Haus 70<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5d97d elementor-widget elementor-widget-text-editor\" data-id=\"fd5d97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Dr\u00e4ger illustration style in physical space \u2014 large-format wall design at headquarters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dgrow2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dgrow2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5981855 dg-case-card\" data-id=\"5981855\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8526ac5 elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"8526ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/technical-product-illustrations\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"964\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-produktillustrationen-kachel-tubes.webp\" class=\"attachment-full size-full wp-image-7875\" alt=\"Kachel Technische Produktillustrationen: dunkelblaue Infografik \u201eAuf einen Blick\u201c mit einem Dr\u00e4ger-R\u00f6hrchen und Wabendiagramm\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-produktillustrationen-kachel-tubes.webp 1446w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-produktillustrationen-kachel-tubes-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-produktillustrationen-kachel-tubes-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-produktillustrationen-kachel-tubes-768x512.webp 768w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1965e elementor-widget elementor-widget-heading\" data-id=\"7a1965e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/technical-product-illustrations\/\">Technical Product Illustrations<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690c419 elementor-widget elementor-widget-text-editor\" data-id=\"690c419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistent technical illustration for six product lines<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4277d1f dg-case-card\" data-id=\"4277d1f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f248c elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"e6f248c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/personas-2-0\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-personas-kachel.webp\" class=\"attachment-full size-full wp-image-7250\" alt=\"Kachel Personas 2.0: aufgef\u00e4cherte Dokumentseiten mit Persona-Steckbriefen und Gespr\u00e4chsleitf\u00e4den auf hellblauem Grund\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-personas-kachel.webp 1500w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-personas-kachel-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-personas-kachel-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-personas-kachel-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae38568 elementor-widget elementor-widget-heading\" data-id=\"ae38568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/personas-2-0\/\">Personas 2.0<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e023b elementor-widget elementor-widget-text-editor\" data-id=\"77e023b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strategic foundation for audience-driven communication decisions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dgrow3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dgrow3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cbd14d8 dg-case-card\" data-id=\"cbd14d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f87720 elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"3f87720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/hca\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-hca-kachel.webp\" class=\"attachment-full size-full wp-image-7258\" alt=\"Kachel HCA: Brosch\u00fcre \u201eAlways an essential part of your acute care\u201c mit Illustrationen aus dem Klinikumfeld auf hellblauem Grund\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-hca-kachel.webp 1500w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-hca-kachel-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-hca-kachel-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-hca-kachel-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c28fd8 elementor-widget elementor-widget-heading\" data-id=\"2c28fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/hca\/\">HCA<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b65922c elementor-widget elementor-widget-text-editor\" data-id=\"b65922c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From digital illustration system to printed sustainability brochure<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caab8b5 dg-case-card\" data-id=\"caab8b5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a603cb elementor-widget__width-full elementor-widget elementor-widget-image\" data-id=\"2a603cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/draeger-service-heroes\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-kachel.webp\" class=\"attachment-full size-full wp-image-7246\" alt=\"Kachel Dr\u00e4ger Service Heroes: Messeank\u00fcndigung mit KI-Avatar eines Dr\u00e4ger-Servicetechnikers neben der illustrierten Vorg\u00e4ngerfassung\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-kachel.webp 1500w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-kachel-300x200.webp 300w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-kachel-1024x683.webp 1024w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-kachel-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4af6a elementor-widget elementor-widget-heading\" data-id=\"0b4af6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/draeger-service-heroes\/\">Dr\u00e4ger Service Heroes<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ef059 elementor-widget elementor-widget-text-editor\" data-id=\"22ef059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An AI-powered avatar as a digital brand ambassador \u2014 customizable for each region<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eef21c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eef21c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f03c5fa\" data-id=\"f03c5fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ca5b86 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"0ca5b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a33596\" data-id=\"6a33596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0123d9e e-flex e-con-boxed e-con e-parent\" data-id=\"0123d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83784de elementor-widget elementor-widget-template\" data-id=\"83784de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6408\" class=\"elementor elementor-6408 elementor-6119 elementor-6119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b96aa elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"98b96aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45dd0bf\" data-id=\"45dd0bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621e2e7 elementor-widget elementor-widget-heading\" data-id=\"621e2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Great ideas start with a conversation. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e14066b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e14066b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-facacda\" data-id=\"facacda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-941f288 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"941f288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"1536\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1025x1536.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6509\" alt=\"Katrin Kolossa, Managing Director of Sapera Studios\" srcset=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1025x1536.jpg 1025w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-200x300.webp 200w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-683x1024.webp 683w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-768x1151.jpg 768w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-1366x2048.jpg 1366w, https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-scaled.webp 1281w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Katrin Kolossa<\/b><br>Managing Director<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6448b61\" data-id=\"6448b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe9e64f elementor-widget elementor-widget-heading\" data-id=\"fe9e64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Whether strategy, campaign, or digital product \u2013 if you want to communicate complex topics clearly, we look forward to the conversation.<br>\n\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f32ae cta-btn elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b7f32ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" 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