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.name{background:var(--aude-hell);text-align:center}.aude-page .name__head{display:grid;gap:.75rem;justify-items:center;max-width:40rem;margin:0 auto clamp(2.5rem,5vw,3.5rem)}.aude-page .name__head p{color:var(--muted)}.aude-page .name__pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));max-width:56rem;margin:0 auto;border-top:1px solid rgba(19,19,134,.2)}.aude-page .name__word{display:grid;gap:1.25rem;justify-items:center;padding:2rem 1.5rem 0}.aude-page .name__word + .name__word{border-left:1px solid rgba(19,19,134,.2)}.aude-page .name__big{font-family:apercu-pro-light,Figtree,Arial,sans-serif;font-weight:300;font-size:clamp(3.5rem,9vw,7rem);line-height:.95;letter-spacing:-.02em;color:var(--text)}.aude-page .name__word--a .name__big{color:var(--aude-blau)}.aude-page .name__dot{color:#FB5B32}.aude-page .name__def{display:grid;gap:.35rem;justify-items:center;max-width:18rem}.aude-page .name__lat{font-size:.8125rem;color:var(--muted)}.aude-page .name__def b{font-weight:600;font-size:1.125rem}.aude-page .name__map{display:grid;gap:.15rem;font-size:.9375rem;color:var(--muted);margin-top:.5rem;padding-top:.75rem;border-top:2px solid var(--text)}.aude-page .name__word--a .name__map{border-color:var(--aude-blau)}.aude-page .name__map i{font-style:normal;font-weight:600;color:var(--text)}.aude-page .name__quote{margin:clamp(2.5rem,5vw,3.5rem) auto 0;max-width:40rem;display:grid;gap:.5rem}.aude-page .name__quote p{font-family:apercu-pro-light,Figtree,Arial,sans-serif;font-weight:300;font-size:clamp(1.3rem,2.4vw,1.75rem);line-height:1.3}.aude-page .name__quote footer{font-size:.875rem;color:var(--muted)}@media (max-width:640px){.aude-page .name__pair{grid-template-columns:1fr}.aude-page .name__word + .name__word{border-left:0;border-top:1px solid rgba(19,19,134,.2);margin-top:2rem}}.aude-page [hidden]{display:none!important}.aude-page .sm-facts{display:grid;grid-template-columns:auto minmax(0,1fr);gap:.3rem 1rem;font-size:.875rem;margin:.5rem 0 0;padding-top:.9rem;border-top:1px solid #DCD7CE}.aude-page .sm-facts dt{color:var(--muted)}.aude-page .sm-facts dd{margin:0}.aude-page .sits{grid-template-columns:repeat(3,minmax(0,1fr));gap:1.25rem}@media (max-width:1000px){.aude-page .sits{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (max-width:640px){.aude-page .sits{grid-template-columns:1fr}}.aude-page .sit{padding:1.6rem;gap:1rem;grid-template-rows:auto auto auto 1fr}.aude-page .sit__q{font-size:clamp(1.2rem,1.6vw,1.4rem)!important;line-height:1.3!important;min-height:3.9em}.aude-page .sit__a{grid-template-columns:1fr!important;gap:.9rem;padding-top:1rem}.aude-page .sit__go{align-self:end}@media (max-width:640px){.aude-page .sit__q{min-height:0}}@supports (grid-template-rows:subgrid){.aude-page .sit{grid-row:span 4;grid-template-rows:subgrid;row-gap:1rem}.aude-page .sit__q{min-height:0}}.aude-page .cases3.cases3{grid-template-columns:repeat(4,minmax(0,1fr));gap:2rem 1.5rem}@media (max-width:1100px){.aude-page .cases3.cases3{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (max-width:640px){.aude-page .cases3.cases3{grid-template-columns:1fr}}<\/style>\n<div class=\"aude-page\" id=\"top\">\n<div class=\"hero\">\n    <canvas class=\"hero-net\" aria-hidden=\"true\"><\/canvas>\n    <div class=\"wrap\">\n      <span class=\"eyebrow\">Aude by Sapera Studios \u00b7 AI enablement for brand and communications<\/span>\n      <h1 aria-label=\"Aude\">Au<span class=\"dot\">\u00b7<\/span>de<\/h1>\n      <p class=\"claim\">Judgement in the age of AI.<\/p>\n      <p class=\"sub\">For communications and marketing teams that work with AI. We make sure AI systems represent your company correctly and your team creates content that is accurate and sounds like your brand.<\/p>\n      <div class=\"actions\">\n        <a class=\"btn primary\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" target=\"_blank\" rel=\"noopener\">Book an intro call<\/a>\n        <a class=\"btn ghost\" href=\"#leistungen\">See nine services<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<section class=\"out\" aria-labelledby=\"h-out\">\n<div class=\"wrap\">\n<div class=\"out__head\"><span class=\"eyebrow\">Outcome<\/span><h2 id=\"h-out\">What you get with Aude<\/h2><\/div>\n<ol class=\"out__list\"><li style=\"--c:#FB5B32\"><span class=\"out__n\">01<\/span><h3>A brand AI understands<\/h3><p>Story, facts, language and imagery in a form that people and machines can apply. Drafts need less rework.<\/p><\/li><li style=\"--c:#D4DD6A\"><span class=\"out__n\">02<\/span><h3>Teams that work confidently with AI<\/h3><p>Tools, rules and training that hold up in everyday work. Standard formats are produced in-house, approvals move faster.<\/p><\/li><li style=\"--c:#E4B4F4\"><span class=\"out__n\">03<\/span><h3>Measurably less effort<\/h3><p>In the audit we record baseline values: time per draft, correction rounds, time to approval, share of outsourced formats. At the end of the project we measure the same values again.<\/p><\/li><\/ol><style>.aude-page .out{padding-block:clamp(2.5rem,5vw,3.75rem)}.aude-page .out__n{font-size:clamp(2rem,3.4vw,2.5rem)}.aude-page .out__list h3{font-size:clamp(1.15rem,1.7vw,1.35rem)}.aude-page .out__list p{font-size:.9375rem}<\/style>\n<\/div>\n<\/section>\n<section class=\"bg-warm\" aria-labelledby=\"h-wann\">\n    <div class=\"wrap\">\n      <div class=\"wann-head\">\n        <div class=\"stack\">\n          <span class=\"eyebrow\">When you need us<\/span>\n          <h2 id=\"h-wann\">Six situations in which companies come to us<\/h2>\n        <\/div>\n        <p class=\"wann-lead\">AI has arrived in communications. The brand foundations often have not. Teams produce more content that sounds less like the brand and is not always accurate. And AI systems tell their own version of your company.<\/p>\n      <\/div>\n      <div class=\"sits\"><a class=\"sit\" href=\"#p1\"><span class=\"sit__dot\" style=\"background:#FB5B32\"><\/span><p class=\"sit__q\">\u201cChatGPT mentions our competitor, not us.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>AI test and content that AI systems cite<\/dd><\/div><div><dt>Result<\/dt><dd>Your company is named for the questions your customers ask<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><a class=\"sit\" href=\"#p2\"><span class=\"sit__dot\" style=\"background: rgb(212, 221, 106);\"><\/span><p class=\"sit__q\">\u201cAn AI-written text with a wrong figure has already gone out.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>Fact-check with a second source and risk-based approval<\/dd><\/div><div><dt>Result<\/dt><dd>What you publish is backed by evidence<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><a class=\"sit\" href=\"#p2\"><span class=\"sit__dot\" style=\"background: rgb(228, 180, 244);\"><\/span><p class=\"sit__q\">\u201cEvery agency tells our brand a little differently.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>One shared standard for all agencies<\/dd><\/div><div><dt>Result<\/dt><dd>One story across all channels and agencies<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><a class=\"sit\" href=\"#p3\"><span class=\"sit__dot\" style=\"background: rgb(81, 80, 241);\"><\/span><p class=\"sit__q\">\u201cThere are no templates for our formats. With AI, every presentation now looks different.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>Define formats and build them as AI-ready templates<\/dd><\/div><div><dt>Result<\/dt><dd>Consistent formats that teams fill themselves with AI<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><a class=\"sit\" href=\"#p3\"><span class=\"sit__dot\" style=\"background: rgb(224, 164, 58);\"><\/span><p class=\"sit__q\">\u201cEmployees use private ChatGPT accounts, including with company data.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>AI policy and an approved workspace<\/dd><\/div><div><dt>Result<\/dt><dd>Clear rules and a tool nobody needs to work around<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><a class=\"sit\" href=\"#rollout\"><span class=\"sit__dot\" style=\"background: rgb(0, 70, 56);\"><\/span><p class=\"sit__q\">\u201cOur AI introduction never gets beyond the pilot.\u201d<\/p><dl class=\"sit__a\"><div><dt>Approach<\/dt><dd>Team-by-team rollout with AI champions and training<\/dd><\/div><div><dt>Result<\/dt><dd>Teams that use AI confidently every day, and documented impact<\/dd><\/div><\/dl><span class=\"sit__go\">To the service \u2192<\/span><\/a><\/div>\n    <\/div>\n  <\/section>\n<section class=\"cta-band start3\"><style>\n.aude-page section.cta-band{padding-block:clamp(2rem,4vw,2.75rem);background:var(--aude-hell)}\n.aude-page .cta-band .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1.25rem 2.5rem}\n.aude-page .cta-band__t{display:grid;gap:.35rem;max-width:40rem}\n.aude-page .cta-band__t b{font-weight:400;font-size:clamp(1.3rem,2.4vw,1.65rem);line-height:1.25;color:#19323C}\n.aude-page .cta-band__t span{font-size:.9375rem;color:var(--muted)}\n.aude-page .cta-band .actions{align-items:center}\n.aude-page .cta-band__mail{font-size:.9375rem!important;font-family:var(--f-body)!important;color:#19323C!important;text-decoration:underline;text-underline-offset:4px}\n.aude-page .name2{background:var(--white);text-align:center}\n.aude-page .name2 .wrap{display:grid;gap:1rem;justify-items:center;max-width:46rem}\n.aude-page .name2 h2{font-family:apercu-pro-regular,\"Apercu Pro\",Arial,sans-serif;font-weight:400;font-size:clamp(2.5rem,7vw,4.5rem);line-height:1.05;letter-spacing:-.02em;color:#19323C}\n.aude-page .name2 h2 i{font-style:normal;color:#5150F1;margin:0 .04em}\n.aude-page .name2 p{font-size:1.0625rem;color:var(--muted)}\n.aude-page .name2 footer{font-size:.875rem;color:var(--muted)}\n.aude-page .cases3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem 1.75rem}\n.aude-page a.case3{display:grid;grid-template-rows:auto auto auto 1fr auto auto;gap:.6rem;text-decoration:none!important;color:var(--text)!important}\n.aude-page .case3__img{aspect-ratio:4\/3;overflow:hidden;border-radius:6px;background:#EBE7E4;margin-bottom:.4rem}\n.aude-page .case3__img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s}\n.aude-page a.case3:hover .case3__img img{transform:scale(1.03)}\n.aude-page a.case3 .meta{font-size:.6875rem!important;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:500;line-height:1.4!important}\n.aude-page a.case3 h3{font-size:1.3rem!important;line-height:1.25!important;font-weight:400}\n.aude-page a.case3 p{font-size:.9375rem!important;line-height:1.5!important;color:var(--muted);font-family:var(--f-body)!important}\n.aude-page .case3__fact{display:flex;align-items:baseline;gap:.75rem;padding-top:.8rem;border-top:1px solid #DCD7CE;margin-top:.3rem}\n.aude-page .case3__fact b{font-family:apercu-pro-light,Figtree,Arial,sans-serif!important;font-weight:300;font-size:2rem!important;line-height:1!important;letter-spacing:normal!important;color:#131386;white-space:nowrap}\n.aude-page .case3__fact span{font-size:.8125rem!important;line-height:1.35!important;color:var(--muted)}\n.aude-page .case3__go{font-size:.9375rem!important;line-height:1.4!important;font-family:var(--f-body)!important;font-weight:500;color:var(--green)}\n.aude-page a.case3:hover .case3__go{text-decoration:underline;text-underline-offset:4px}\n@media (max-width:900px){.aude-page .cases3{grid-template-columns:1fr}}\n.aude-page section.wp-band{padding-block:clamp(2rem,4vw,3rem)}\n.aude-page .wp-cta--wide{grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:1rem 2.5rem}\n.aude-page .wp-cta--wide .wp-cta__l{display:grid;gap:.5rem}\n.aude-page .wp-cta--wide h2{color:#FDFCF8;font-size:clamp(1.3rem,2.4vw,1.6rem);line-height:1.2;font-weight:400}\n.aude-page .wp-cta--wide p{font-size:.9375rem;opacity:.85}\n.aude-page .wp-cta--wide .wp-cta__btn{justify-self:end;margin:0;white-space:nowrap}\n@media (max-width:760px){.aude-page .wp-cta--wide{grid-template-columns:1fr}.aude-page .wp-cta--wide .wp-cta__btn{justify-self:start}}\n<\/style><style>.aude-page section.start3 .wrap{display:grid;grid-template-columns:1fr;justify-content:stretch;gap:1.5rem}.start3 .eyebrow{display:block;margin-bottom:.35rem}.start3__steps{list-style:none;margin:0;padding:0;display:grid;gap:1rem;grid-template-columns:1fr}@media(min-width:760px){.start3__steps{grid-template-columns:repeat(3,1fr)}}.start3__steps li{background:#fff;border-top:3px solid #5150F1;padding:1.1rem 1.25rem;display:grid;gap:.35rem;align-content:start}.start3__steps i{font-style:normal;display:inline-grid;place-items:center;width:1.75rem;height:1.75rem;border-radius:50%;background:#5150F1;color:#fff;font-size:.875rem}.start3__steps b{font-weight:400;font-size:1.2rem;color:#19323C}.start3__steps span{font-size:.9375rem;color:var(--muted);line-height:1.5}.start3 .actions{justify-content:flex-start}<\/style><div class=\"wrap\"><div class=\"cta-band__t\"><span class=\"eyebrow\">How to start<\/span><b>Recognise your situation?<\/b><span>In an intro call we discuss where you stand and what you need.<\/span><\/div><ol class=\"start3__steps\"><li><i>1<\/i><b>Intro call<\/b><span>30 minutes, no obligation. Where do you stand, what do you need, where do you start?<\/span><\/li><li><i>2<\/i><b>Audit<\/b><span>3\u20134 weeks, fixed price. We review brand, facts and visibility in AI systems and record baseline values.<\/span><\/li><li><i>3<\/i><b>Plan<\/b><span>What comes first, what comes later and what your team takes on itself. Then you choose services and training.<\/span><\/li><\/ol><div class=\"actions\"><a class=\"btn primary\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" target=\"_blank\" rel=\"noopener\">Book an intro call<\/a><a class=\"cta-band__mail\" href=\"mailto:hello@sapera-studios.de\">or send an email<\/a><\/div><\/div><\/section>\n<section class=\"bg-white\" aria-labelledby=\"h-kern\">\n    <div class=\"wrap\">\n      <div class=\"stack\" style=\"max-width:46rem\">\n        <span class=\"eyebrow\">Approach<\/span>\n        <h2 id=\"h-kern\">One core for people, agencies and AI<\/h2>\n        <p>Aude builds a shared core of story, facts, language and imagery and makes it usable. The same key messages, evidence and terminology drive visibility in AI systems, the work of your agencies and the AI in your own organisation.<\/p>\n      <\/div>\n      <div class=\"core2\" role=\"group\" aria-label=\"The shared core feeds AI systems and public sources, in-house teams and executing agencies.\">\n        <div class=\"core2__side core2__side--l\"><span class=\"dir\">External<\/span><h3>AI systems and public sources<\/h3><p class=\"small\">ChatGPT, Perplexity and Gemini represent the brand correctly because the website, fact page and third-party sources are right.<\/p><\/div>\n        <svg class=\"core2__svg\" viewBox=\"0 0 480 350\" aria-hidden=\"true\">\n          <g stroke=\"#131386\" stroke-width=\"1.2\" fill=\"none\" opacity=\".28\">\n            <path d=\"M0 175 H178\"><\/path><path d=\"M302 175 H480\"><\/path><path d=\"M240 237 V350\"><\/path>\n            <path d=\"M240 175 L240 55\"><\/path><path d=\"M240 175 L354 138\"><\/path><path d=\"M240 175 L311 272\"><\/path><path d=\"M240 175 L169 272\"><\/path><path d=\"M240 175 L126 138\"><\/path>\n            <path d=\"M240 55 L354 138 L311 272 L169 272 L126 138 Z\" stroke-dasharray=\"2 5\"><\/path>\n            <path d=\"M354 138 L420 96\"><\/path><path d=\"M126 138 L64 98\"><\/path><path d=\"M311 272 L380 300\"><\/path><path d=\"M169 272 L96 300\"><\/path><path d=\"M240 55 L300 18\"><\/path>\n          <\/g>\n          <g>\n            <circle cx=\"420\" cy=\"96\" r=\"4\" fill=\"#E4B4F4\"><\/circle><circle cx=\"64\" cy=\"98\" r=\"4\" fill=\"#D4DD6A\"><\/circle><circle cx=\"380\" cy=\"300\" r=\"3.5\" fill=\"#5150F1\"><\/circle><circle cx=\"96\" cy=\"300\" r=\"3.5\" fill=\"#FB5B32\"><\/circle><circle cx=\"300\" cy=\"18\" r=\"3\" fill=\"#004638\"><\/circle>\n            <circle cx=\"458\" cy=\"210\" r=\"3\" fill=\"#FB5B32\"><\/circle><circle cx=\"30\" cy=\"140\" r=\"3\" fill=\"#E4B4F4\"><\/circle><circle cx=\"196\" cy=\"320\" r=\"3\" fill=\"#D4DD6A\"><\/circle>\n          <\/g>\n          <circle cx=\"240\" cy=\"175\" r=\"62\" fill=\"#131386\"><\/circle>\n          <text x=\"240\" y=\"170\" text-anchor=\"middle\" font-size=\"15\" fill=\"#FDFCF8\" font-family=\"apercu-pro-regular,Figtree,Arial,sans-serif\">Shared<\/text>\n          <text x=\"240\" y=\"190\" text-anchor=\"middle\" font-size=\"15\" fill=\"#FDFCF8\" font-family=\"apercu-pro-regular,Figtree,Arial,sans-serif\">core<\/text>\n          <g font-family=\"apercu-pro-regular,Figtree,Arial,sans-serif\" font-size=\"14\" fill=\"#1A1A1A\">\n            <circle cx=\"240\" cy=\"55\" r=\"10\" fill=\"#FB5B32\"><\/circle><text x=\"240\" y=\"30\" text-anchor=\"middle\">Core narrative<\/text>\n            <circle cx=\"354\" cy=\"138\" r=\"10\" fill=\"#D4DD6A\"><\/circle><text x=\"372\" y=\"143\">Brand voice<\/text>\n            <circle cx=\"311\" cy=\"272\" r=\"10\" fill=\"#E4B4F4\"><\/circle><text x=\"311\" y=\"302\" text-anchor=\"middle\">Verified evidence<\/text>\n            <circle cx=\"169\" cy=\"272\" r=\"10\" fill=\"#5150F1\"><\/circle><text x=\"169\" y=\"302\" text-anchor=\"middle\">Fixed terminology<\/text>\n            <circle cx=\"126\" cy=\"138\" r=\"10\" fill=\"#004638\"><\/circle><text x=\"108\" y=\"143\" text-anchor=\"end\">Imagery<\/text>\n          <\/g>\n        <\/svg>\n        <div class=\"core2__side core2__side--r\"><span class=\"dir\">Internal<\/span><h3>Your own teams<\/h3><p class=\"small\">Communications and departments use AI to create content that is on brand and correct.<\/p><\/div>\n        <div class=\"core2__bottom\"><span class=\"dir\">For everyone involved<\/span><h3>Executing agencies<\/h3><p class=\"small\">All agencies work towards the same story and are reviewed against the same standard.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<section class=\"bg-warm\" id=\"leistungen\" aria-labelledby=\"h-leistungen\">\n<div class=\"wrap\">\n<div class=\"stack\" style=\"margin-bottom: 2.5rem; max-width: 46rem;\">\n        <span class=\"eyebrow\">Services<\/span>\n        <h2 id=\"h-leistungen\">Nine services in five steps<\/h2>\n        <p>From the question \u201cWhat is our story, and is it accurate?\u201d to teams that use AI to create on-brand content themselves. Tool-agnostic: we work in the AI tool you use or choose.<\/p>\n      <\/div>\n<p class=\"sm-hint\">Select a service to see content, result and duration.<\/p>\n<div class=\"svcmap\">\n<div class=\"sm-col\" id=\"p1\" style=\"--c:#FB5B32\"><div class=\"sm-head\"><span class=\"sm-dot\">1<\/span><h3>Analyse<\/h3><p>Where does the brand stand, and where does the story break?<\/p><\/div><button type=\"button\" class=\"sm-tile\" data-svc=\"s01\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">01<\/span><span class=\"sm-title\">Brand story audit<\/span><span class=\"sm-meta\">3\u20134 weeks<span class=\"sm-tag\">Entry point<\/span><\/span><\/button><\/div>\n<div class=\"sm-col\" id=\"p2\" style=\"--c:#D4DD6A\"><div class=\"sm-head\"><span class=\"sm-dot\">2<\/span><h3>Align<\/h3><p>What does the brand say, how does it sound, and what is accurate?<\/p><\/div><button type=\"button\" class=\"sm-tile\" data-svc=\"s02\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">02<\/span><span class=\"sm-title\">Brand story and brand voice<\/span><span class=\"sm-meta\">4\u20136 weeks<\/span><\/button><button type=\"button\" class=\"sm-tile\" data-svc=\"s03\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">03<\/span><span class=\"sm-title\">Company knowledge and fact-checking<\/span><span class=\"sm-meta\">4\u20136 weeks<\/span><\/button><\/div>\n<div class=\"sm-col\" id=\"p3\" style=\"--c:#E4B4F4\"><div class=\"sm-head\"><span class=\"sm-dot\">3<\/span><h3>Build<\/h3><p>The AI gets to know the brand. Rules keep it safe.<\/p><\/div><button type=\"button\" class=\"sm-tile\" data-svc=\"s04\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">04<\/span><span class=\"sm-title\">AI workspace<\/span><span class=\"sm-meta\">3\u20135 weeks<\/span><\/button><button type=\"button\" class=\"sm-tile\" data-svc=\"s05\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">05<\/span><span class=\"sm-title\">Visual assets<\/span><span class=\"sm-meta\">4\u20136 weeks<\/span><\/button><button type=\"button\" class=\"sm-tile\" data-svc=\"s06\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">06<\/span><span class=\"sm-title\">AI governance<\/span><span class=\"sm-meta\">2\u20133 weeks<\/span><\/button><\/div>\n<div class=\"sm-col\" id=\"p4\" style=\"--c:#5150F1\"><div class=\"sm-head\"><span class=\"sm-dot\">4<\/span><h3>Enable and embed<\/h3><p>The most important step: teams work with it themselves, still after three months.<\/p><\/div><button type=\"button\" class=\"sm-tile\" data-svc=\"s07\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">07<\/span><span class=\"sm-title\">Training and workshops<\/span><span class=\"sm-meta\"><\/span><\/button><button type=\"button\" class=\"sm-tile\" data-svc=\"s08\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">08<\/span><span class=\"sm-title\">Team rollout<\/span><span class=\"sm-meta\"><\/span><\/button><\/div>\n<div class=\"sm-col\" id=\"p5\" style=\"--c:#004638\"><div class=\"sm-head\"><span class=\"sm-dot\">5<\/span><h3>Operate<\/h3><p>Knowledge goes out of date, models change, teams change.<\/p><\/div><button type=\"button\" class=\"sm-tile\" data-svc=\"s09\" aria-controls=\"sm-detail\" aria-pressed=\"false\"><span class=\"sm-num\">09<\/span><span class=\"sm-title\">Ongoing support<\/span><span class=\"sm-meta\">from 12 months<\/span><\/button><\/div>\n<\/div>\n<div class=\"sm-detail\" id=\"sm-detail\" aria-live=\"polite\"><div class=\"sm-panel\" id=\"s01\" style=\"--c:#FB5B32\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 01 \u00b7 Step 1 Analyse<\/span><h3>Brand story audit<\/h3><p>The audit shows whether the brand foundations are fit for AI and where the story breaks between channels.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>You know where the brand breaks and what to do first.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Foundations check: style guide, corporate design, brand voice, imagery, terminology<\/li>\n              <li>External perception: website, press, social media, careers page, third-party sources<\/li>\n              <li>AI test: what do ChatGPT, Perplexity and Gemini say about you?<\/li>\n              <li>Technical check: are AI crawlers allowed to read the website?<\/li>\n              <li>Baseline values for measuring impact: time per draft, correction rounds, time to approval, share of outsourced formats<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>Audit report with breaks per channel and a prioritised list of measures<\/dd><dt>Duration<\/dt><dd>3\u20134 weeks, fixed price<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s02\" style=\"--c:#D4DD6A\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 02 \u00b7 Step 2 Align<\/span><h3>Brand story and brand voice<\/h3><p>The content strategy defines what the brand says, how it backs it up and which channel has which role.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>All channels and agencies tell the same story.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Core narrative in three sentences: what you do, what changes as a result, why it matters<\/li>\n              <li>Brand voice: tone, stance, word choice, sentence structure, form of address, no-gos. Newly developed or sharpened<\/li>\n              <li>Writing rules that make content findable and citable in AI search<\/li>\n              <li>Topic areas with evidence and a role per channel<\/li>\n              <li>Handover to all agencies in one joint session<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>Reference document and short version for agencies and departments<\/dd><dt>Duration<\/dt><dd>4\u20136 weeks, 6\u20138 with a new brand voice<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s03\" style=\"--c:#D4DD6A\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 03 \u00b7 Step 2 Align<\/span><h3>Company knowledge and fact-checking<\/h3><p>An AI is only as good as what you give it. We compile the knowledge: selected, verified, up to date.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>The AI works with facts that are correct.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Inventory and selection of all documents, with a traffic light: keep, revise, drop<\/li>\n              <li>Fact-checking to journalistic standards: figures, names, projects and locations checked against primary sources, with a second source<\/li>\n              <li>Fact page, glossary, evidence collection and answers to critical questions<\/li>\n              <li>Corrections to third-party sources such as Wikipedia and directories<\/li>\n              <li>Maintenance rules: who updates, how often, who approves<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>Curated knowledge base, inventory list, maintenance plan<\/dd><dt>Duration<\/dt><dd>4\u20136 weeks<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s04\" style=\"--c:#E4B4F4\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 04 \u00b7 Step 3 Build<\/span><h3>AI workspace<\/h3><p>We set up your own AI and feed it with your brand voice, verified knowledge and examples.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>Drafts sound like the brand and need less rework.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Machine-readable brand guideline: tone, terminology, prohibitions, examples<\/li>\n              <li>Assistants for recurring tasks, e.g. LinkedIn post, press release, newsletter, job ad<\/li>\n              <li>Templates per format with good and bad examples<\/li><li>Delivered in open formats (e.g. Markdown, JSON) that work in any AI tool, with no software lock-in<\/li>\n              <li>Test with 10\u201320 real tasks from the team, refined in two rounds<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Tools<\/dt><dd>e.g. Microsoft Copilot, ChatGPT Enterprise, Langdock<\/dd><dt>Duration<\/dt><dd>3\u20135 weeks<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s05\" style=\"--c:#E4B4F4\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 05 \u00b7 Step 3 Build<\/span><h3>Visual assets<\/h3><p>Images, graphics and videos work with AI in both directions. AI systems understand and cite them, and teams use them to create their own visuals that fit the brand.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>AI systems understand your images and videos, and teams create on-brand visuals themselves.<\/p><\/div><div class=\"sm-pr\"><span class=\"tagline\">External<\/span><ul>\n              <li>Alt texts, captions and file names that describe content and context<\/li>\n              <li>Transcripts, chapter markers and descriptions for videos, e.g. on YouTube<\/li>\n              <li>Figures and statements from infographics also provided as text<\/li>\n              <li>Structured data for images and videos (Schema.org)<\/li>\n            <\/ul><span class=\"tagline\">Internal<\/span><ul>\n              <li>Imagery as prompt building blocks: subjects, light, colours, perspective, prohibitions<\/li>\n              <li>Illustration style and icons, as far as AI can reproduce them<\/li>\n              <li>Layout templates with locked and editable elements<\/li>\n              <li>Review criteria for when an AI image can be used<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>Guide for machine-readable images and videos, applied to the most important existing assets. Visual guide for AI, template set, example library<\/dd><dt>Duration<\/dt><dd>4\u20136 weeks<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s06\" style=\"--c:#E4B4F4\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 06 \u00b7 Step 3 Build<\/span><h3>AI governance<\/h3><p>Who may create, review and publish what with AI? Clear rules that limit risk without blocking the work.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>Clear rules that limit risk and speed up approvals.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Roles and responsibilities: who decides, who is accountable for content<\/li><li>Approval process by risk and reach<\/li><li>Editorial standards: proofreading, source references, corrections<\/li>\n              <li>Labelling, copyright and image rights, data rules<\/li>\n              <li>Classification under the EU AI Act, including the AI literacy obligation<\/li>\n              <li>Early involvement of the works council<\/li>\n            <\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>AI policy for communications, approval matrix, checklist<\/dd><dt>Duration<\/dt><dd>2\u20133 weeks<\/dd><\/dl><\/div><\/div><div class=\"sm-panel\" id=\"s07\" style=\"--c:#5150F1\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 07 \u00b7 Step 4 Enable and embed<\/span><h3>Training and workshops<\/h3><p>Three formats: programme for heads of communications, storytelling with AI and mandatory training under the EU AI Act. On site or as a webinar.<\/p><\/div><div class=\"sm-pr\"><a class=\"sm-more\" href=\"#befaehigung\">See formats \u2193<\/a><\/div><\/div><div class=\"sm-panel\" id=\"s08\" style=\"--c:#5150F1\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 08 \u00b7 Step 4 Enable and embed<\/span><h3>Team rollout<\/h3><p>AI becomes part of the team\u2019s workflows, with contact persons and measured usage.<\/p><\/div><div class=\"sm-pr\"><a class=\"sm-more\" href=\"#rollout\">See approach \u2193<\/a><\/div><\/div><div class=\"sm-panel\" id=\"s09\" style=\"--c:#004638\" hidden=\"\"><div class=\"sm-pl\"><span class=\"sm-pn\">Service 09 \u00b7 Step 5 Operate<\/span><h3>Ongoing support<\/h3><p>Quality remains stable and measurable after the introduction.<\/p><p class=\"sm-nutzen\"><i>Benefit<\/i>Quality stays measurable, even when models and teams change.<\/p><\/div><div class=\"sm-pr\"><ul>\n              <li>Maintain the knowledge base according to plan, verify new facts<\/li>\n              <li>Spot checks of AI output for brand, facts and format<\/li>\n              <li>Repeat the AI test every quarter<\/li>\n              <li>Refresher training for new employees<\/li>\n            <li>Sparring and helpdesk for teams (<a href=\"#rollout\">see rollout<\/a>)<\/li>\n<\/ul><dl class=\"sm-facts\"><dt>Result<\/dt><dd>Quarterly report with metrics and recommendations<\/dd><dt>Duration<\/dt><dd>from 12 months<\/dd><\/dl><\/div><\/div><\/div>\n<\/div>\n<\/section>\n<section class=\"cta-band\"><div class=\"wrap\"><div class=\"cta-band__t\"><b>Start with the audit<\/b><span>3\u20134 weeks, fixed price. Afterwards you know where the brand breaks and what to do first.<\/span><\/div><div class=\"actions\"><a class=\"btn primary\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" target=\"_blank\" rel=\"noopener\">Request an audit<\/a><a class=\"cta-band__mail\" href=\"mailto:hello@sapera-studios.de\">or send an email<\/a><\/div><\/div><\/section>\n<section class=\"bg-panel2 rollout-sec\" aria-labelledby=\"h-rollout\"><style>.aude-page .rollout-sec .rollout{margin-top:1.5rem}.withus__after{margin:1rem 0 0;padding-top:.85rem;border-top:1px solid #E6E2DC;font-size:.9375rem;line-height:1.5;color:#19323C}.rollout-self{margin:2rem 0 0;font-size:.9375rem;color:var(--muted)}.rollout-self a{color:#19323C;font-size:inherit;font-family:inherit}<\/style><div class=\"wrap\"><span class=\"eyebrow\">Rollout<\/span><h2 id=\"h-rollout\">Rollout in communications teams<\/h2><div class=\"rollout\" id=\"rollout\">\n        <div class=\"stack\">\n          \n          <p>An introduction has succeeded when, after three months, more than the early adopters are working with the tools. That is why we accompany the rollout in the team.<\/p>\n          <ul class=\"checklist\">\n            <li>Gather expectations and concerns before the start<\/li>\n            <li>Map the current workflow and define the workflow with AI<\/li>\n            <li>Appoint AI champions who are available in the team<\/li>\n            <li>Internal narrative with honest answers to concerns<\/li>\n            <li>Talk to sceptics, start with simple tasks<\/li>\n            <li>Align communications, departments, IT, legal, works council and agencies<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"stack\">\n          <span class=\"eyebrow\">Measurement<\/span>\n          <ol class=\"tl\">\n            <li><span class=\"tl-dot\" style=\"background:#FB5B32\"><\/span><b>Start<\/b><span>Gather expectations and concerns<\/span><\/li>\n            <li><span class=\"tl-dot\" style=\"background:#D4DD6A\"><\/span><b>4 weeks<\/b><span>First usage survey<\/span><\/li>\n            <li><span class=\"tl-dot\" style=\"background:#5150F1\"><\/span><b>12 weeks<\/b><span>Usage and quality compared<\/span><\/li>\n          <\/ol>\n          <p class=\"small\">The surveys after 4 and 12 weeks measure usage in the team. At the end of the project we measure the baseline values from the audit again. That is how the impact is documented.<\/p>\n<div class=\"withus\"><span class=\"eyebrow\">What we take on<\/span><ul><li>Set up the plan and clarify the strategy<\/li><li>Select the tools<\/li><li>Set up the tools<\/li><li>Accompany the rollout in the team<\/li><li>Fact-checking<\/li><li>Quality check of results<\/li><li>A fixed contact person for questions<\/li><\/ul><p class=\"withus__after\"><b>After the rollout:<\/b> sparring every two to four weeks and a helpdesk with an answer within one working day. Monthly, from three months.<\/p><\/div>\n        <\/div>\n      <\/div><p class=\"rollout-self\">Prefer to introduce it yourself? <a href=\"#befaehigung\">Our programme for heads of communications \u2193<\/a><\/p><\/div><\/section>\n<section class=\"bg-warm\" id=\"befaehigung\" aria-labelledby=\"h-befaehigung\">\n    <div class=\"wrap\">\n      <div class=\"enable-hero\">\n        <span class=\"eyebrow\">Enablement<\/span>\n        <h2 id=\"h-befaehigung\">Workshops for leaders and teams.<\/h2>\n        <p class=\"intro\">Our services build your systems. The workshops show how to introduce AI in a team, tell stories with AI and work in a legally sound way. Every format ends with templates you can use straight away.<\/p>\n      <\/div>\n      <style>.fmt{display:grid;gap:1.25rem;grid-template-columns:1fr;margin:2.5rem 0 1rem}@media(min-width:900px){.fmt{grid-template-columns:1fr 1fr}.fmt__card--main{grid-column:1\/-1}}.fmt__card{background:#fff;border-top:4px solid var(--c);padding:1.5rem 1.75rem;display:grid;gap:.6rem;align-content:start}.fmt__lab{font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}.fmt__card h3{font-size:1.5rem;font-weight:400;color:#19323C;margin:0}.fmt__card p{margin:0}.fmt__mods{list-style:none;padding:0;margin:.75rem 0;display:grid;gap:1.25rem}@media(min-width:900px){.fmt__mods{grid-template-columns:repeat(3,1fr)}}.fmt__mods li{display:grid;gap:.4rem;align-content:start;border-left:2px solid var(--c);padding-left:1rem}.fmt__mods b{font-weight:400;font-size:1.1rem;color:#19323C}.fmt__mods span{font-size:.9375rem;color:var(--muted);line-height:1.5}.fmt__get{font-size:.875rem;color:#19323C;line-height:1.5}.fmt__get i{display:block;font-style:normal;font-size:.6875rem;letter-spacing:.08em;text-transform:uppercase;color:#5150F1;margin-bottom:.15rem}.fmt__meta{font-size:.875rem;color:var(--muted)}.fmt__add{background:#F3F1EE;padding:.85rem 1rem;font-size:.9375rem;line-height:1.5}.fmt__add a{color:#19323C}.fmt__note{font-size:.9375rem;color:var(--muted);margin:0 0 2.5rem}.fmt__note a{color:#19323C}.fmt__add a{font-size:inherit;font-family:inherit}.withus{background:#fff;border-top:3px solid #5150F1;padding:1.25rem 1.5rem;margin-top:1.75rem}.withus ul{list-style:none;padding:0;margin:.6rem 0 0;display:grid;gap:.55rem 1.5rem;grid-template-columns:1fr}@media(min-width:600px){.withus ul{grid-template-columns:1fr 1fr}}.withus li{position:relative;padding-left:1.1rem;font-size:.9375rem;line-height:1.45;color:#19323C}.withus li::before{content:\"\";position:absolute;left:0;top:.5em;width:.4rem;height:.4rem;border-radius:50%;background:#5150F1}<\/style><div class=\"fmt\"><style>.fmt__card--main{gap:.9rem}.fmt__card--main .fmt__lead{font-size:1.05rem;color:#19323C;max-width:46rem}.fmt__mods2{list-style:none;margin:.5rem 0 0;padding:0;display:grid;gap:1rem;grid-template-columns:1fr}@media(min-width:900px){.fmt__mods2{grid-template-columns:repeat(3,1fr);gap:1.25rem}}.fmt__mods2>li{background:#F3F1EE;padding:1.25rem 1.35rem;display:grid;gap:.5rem;align-content:start}.fmt__num{font-family:apercu-pro-light,Arial,sans-serif;font-size:1.75rem;line-height:1;color:#5150F1}.fmt__mods2 b{font-weight:400;font-size:1.15rem;color:#19323C}.fmt__mods2 .fmt__d{font-size:.9375rem;line-height:1.5;color:var(--muted)}.fmt__mods2 i{display:block;font-style:normal;font-size:.6875rem;letter-spacing:.08em;text-transform:uppercase;color:#5150F1;margin-top:.35rem}.fmt__mods2 ul{list-style:none;margin:0;padding:0;display:grid;gap:.3rem}.fmt__mods2 ul li{position:relative;padding-left:1rem;font-size:.9375rem;line-height:1.45;color:#19323C}.fmt__mods2 ul li::before{content:\"\";position:absolute;left:0;top:.55em;width:.35rem;height:.35rem;border-radius:50%;background:#5150F1}.fmt__facts{list-style:none;margin:.25rem 0 0;padding:0;display:flex;flex-wrap:wrap;gap:.5rem}.fmt__facts li{border:1px solid #D9D4CC;border-radius:999px;padding:.35rem .8rem;font-size:.875rem;color:#19323C}<\/style><article class=\"fmt__card fmt__card--main\" style=\"--c:#5150F1\"><span class=\"fmt__lab\">Programme for heads of communications<\/span><h3>Introducing AI in your team<\/h3><p class=\"fmt__lead\">We show you how to establish and implement AI in your team and give you everything you need to do it.<\/p><ul class=\"fmt__facts\"><li>3 modules in 6 weeks<\/li><li>Each 1 day on site or 2 half days online<\/li><li>8\u201310 leaders or in-house<\/li><li>Then 60 min. sparring per person<\/li><\/ul><ol class=\"fmt__mods2\"><li><span class=\"fmt__num\">01<\/span><b>Where AI helps<\/b><span class=\"fmt__d\">Typical workflows live with AI: what saves time and what does not.<\/span><i>You get<\/i><ul><li>Inventory for your team<\/li><li>Prioritised use cases<\/li><li>Grid: AI, team or agency<\/li><li>Goals with metrics<\/li><\/ul><\/li><li><span class=\"fmt__num\">02<\/span><b>Who does what<\/b><span class=\"fmt__d\">Roles, review and approval, played through on a real example.<\/span><i>You get<\/i><ul><li>Role model with AI champions<\/li><li>Approval matrix by risk<\/li><li>Sample AI policy<\/li><li>Review checklist<\/li><\/ul><\/li><li><span class=\"fmt__num\">03<\/span><b>Tools and rollout<\/b><span class=\"fmt__d\">Which tools for which task and how to bring the team along.<\/span><i>You get<\/i><ul><li>Tool overview per use case<\/li><li>Starter set of prompts<\/li><li>90-day plan<\/li><li>Business case for management<\/li><\/ul><\/li><\/ol><p class=\"fmt__add\"><b>Optional:<\/b> hands-on tool onboarding for your team, using your templates. Or we accompany the rollout from start to finish: <a href=\"#rollout\">Rolling out in communications teams \u2193<\/a><\/p><\/article><article class=\"fmt__card\" style=\"--c:#FB5B32\"><span class=\"fmt__lab\">Team workshop \u00b7 1 day or 2 \u00d7 3 hours<\/span><h3>Stories that hold up<\/h3><p>Storytelling with AI: what carries a story, where AI helps and where it does not, telling complex topics correctly, checking figures and claims.<\/p><p class=\"fmt__get\"><i>You get<\/i>Story template and prompt modules that work with any AI tool<\/p><\/article><article class=\"fmt__card\" style=\"--c:#004638\"><span class=\"fmt__lab\">Mandatory training \u00b7 3 hours<\/span><h3>AI training under the EU AI Act<\/h3><p>What the AI Act means for communications: labelling, image rights and copyright, data protection in prompts, facts and liability, approval.<\/p><p class=\"fmt__get\"><i>You get<\/i>Certificate of attendance as proof of the training obligation<\/p><\/article><\/div><p class=\"fmt__note\">All formats on site or as a webinar, as an open date or in-house. For your own systems and workflows: <a href=\"#leistungen\">see services<\/a>.<\/p>\n\n      \n\n      \n    <\/div>\n  <\/section>\n<section class=\"cta-band\"><div class=\"wrap\"><div class=\"cta-band__t\"><b>Book a single workshop<\/b><span>Every format can be booked individually, from the three-hour mandatory training to the six-week programme, at a fixed price.<\/span><\/div><div class=\"actions\"><a class=\"btn primary\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" target=\"_blank\" rel=\"noopener\">Request a workshop<\/a><a class=\"cta-band__mail\" href=\"mailto:hello@sapera-studios.de\">or send an email<\/a><\/div><\/div><\/section>\n<section class=\"bg-white\" aria-labelledby=\"h-diff\">\n<div class=\"wrap\">\n<div class=\"stack\" style=\"margin-bottom:2rem;max-width:46rem\">\n<span class=\"eyebrow\">What sets Aude apart<\/span>\n<h2 id=\"h-diff\">Five competencies under one roof<\/h2>\n<p>Others offer these individually. Aude combines all five, in a well-established team of six experts. Each has many years of experience in their field and is trained in working with AI.<\/p><style>.diff-usp{list-style:none;margin:.75rem 0 0;padding:0;display:grid;gap:.75rem}@media(min-width:760px){.diff-usp{grid-template-columns:1fr 1fr;gap:1.5rem}}.diff-usp li{border-top:2px solid #5150F1;padding-top:.7rem;font-size:.9375rem;line-height:1.5;color:var(--muted)}.diff-usp b{display:block;font-weight:400;font-size:1.05rem;color:#19323C;margin-bottom:.2rem}@supports (grid-template-rows:subgrid){.aude-page .cases3.cases3 .case3{grid-row:span 6;grid-template-rows:subgrid;row-gap:.6rem}}<\/style><ul class=\"diff-usp\"><li><b>One team<\/b>Strategy, fact-checking, design and rollout without hand-overs between providers. Those who develop the narrative also accompany the rollout.<\/li><li><b>Experience with complex topics<\/b>We work for Deutsche Bundesbank, the German Federal Foreign Office, ENERTRAG, Dr\u00e4ger and Victorinox, where a wrong figure has consequences.<\/li><\/ul>\n<\/div>\n<div class=\"diff2\"><svg class=\"diff2__svg\" viewBox=\"0 0 360 360\" aria-hidden=\"true\">\n<g style=\"mix-blend-mode:multiply\">\n<circle cx=\"180.0\" cy=\"116.0\" r=\"92\" fill=\"#FB5B32\" opacity=\".55\"><\/circle>\n<circle cx=\"240.9\" cy=\"160.2\" r=\"92\" fill=\"#D4DD6A\" opacity=\".7\"><\/circle>\n<circle cx=\"217.6\" cy=\"231.8\" r=\"92\" fill=\"#E4B4F4\" opacity=\".75\"><\/circle>\n<circle cx=\"142.4\" cy=\"231.8\" r=\"92\" fill=\"#5150F1\" opacity=\".45\"><\/circle>\n<circle cx=\"119.1\" cy=\"160.2\" r=\"92\" fill=\"#E0A43A\" opacity=\".6\"><\/circle>\n<\/g>\n<circle cx=\"180\" cy=\"180\" r=\"44\" fill=\"#FDFCF8\"><\/circle>\n<text x=\"146.84\" y=\"189\" font-size=\"26\" fill=\"#19323C\" font-family=\"apercu-pro-light,Figtree,Arial,sans-serif\" font-weight=\"300\">Au<\/text><circle cx=\"179.57\" cy=\"182.45\" r=\"2.18\" fill=\"#5150F1\"><\/circle><text x=\"184.23\" y=\"189\" font-size=\"26\" fill=\"#19323C\" font-family=\"apercu-pro-light,Figtree,Arial,sans-serif\" font-weight=\"300\">de<\/text>\n<g font-size=\"12\" fill=\"#1A1A1A\" font-family=\"apercu-pro-regular,Figtree,Arial,sans-serif\">\n<text x=\"180.0\" y=\"66.0\" text-anchor=\"middle\">Narrative<\/text>\n<text x=\"292.2\" y=\"147.5\" text-anchor=\"middle\">Fact-check<\/text>\n<text x=\"249.4\" y=\"279.5\" text-anchor=\"middle\">Design<\/text>\n<text x=\"110.6\" y=\"279.5\" text-anchor=\"middle\">Enablement<\/text>\n<text x=\"67.8\" y=\"147.5\" text-anchor=\"middle\">Process<\/text>\n<\/g>\n<\/svg><ol class=\"diff2__list\"><li><span class=\"d-dot\" style=\"background:#FB5B32\"><\/span><div><b>Storytelling, narratives and strategy<\/b><p>Core narrative, evidence and terminology on which everything else builds.<\/p><\/div><\/li><li><span class=\"d-dot\" style=\"background:#D4DD6A\"><\/span><div><b>Fact-checking with a journalistic background<\/b><p>Every figure and every name is checked against primary sources, with a second source. The foundation for everything AI says about you and everything your AI produces.<\/p><\/div><\/li><li><span class=\"d-dot\" style=\"background:#E4B4F4\"><\/span><div><b>Design systems<\/b><p>Imagery, templates and design rules that people and AI can read and apply alike.<\/p><\/div><\/li><li><span class=\"d-dot\" style=\"background:#5150F1\"><\/span><div><b>Participation and enablement<\/b><p>Workshops and training in which teams learn to apply AI in their daily work and to evaluate the results.<\/p><\/div><\/li><li><span class=\"d-dot\" style=\"background:#E0A43A\"><\/span><div><b>Change management and process support<\/b><p>Rollout, roles and approval workflows. We support the introduction through to day-to-day operation.<\/p><\/div><\/li><\/ol><\/div>\n<\/div>\n<\/section>\n<section class=\"bg-white\" aria-labelledby=\"h-praxis\">\n    <div class=\"wrap\">\n      <div class=\"stack\" style=\"margin-bottom:2.5rem;max-width:46rem\">\n        <span class=\"eyebrow\">In practice<\/span>\n        <h2 id=\"h-praxis\">Where enablement is already working<\/h2>\n        <p>Enablement projects for Victorinox, Dr\u00e4ger, ENERTRAG, Deutsche Bundesbank and the German Federal Foreign Office, among others. Four of them in detail, each with teams that continue working on their own after handover.<\/p>\n      <\/div>\n      <div class=\"cases3\"><a class=\"case3\" href=\"https:\/\/sapera-studios.com\/en\/project-federal-foreign-office\/\"><div class=\"case3__img\"><img decoding=\"async\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/aude-case-auswaertiges-amt-plain.webp\" alt=\"PLAIN system for the Federal Foreign Office\" loading=\"lazy\" style=\"object-position: 0% 50%;\"><\/div><span class=\"meta\">Federal Foreign Office \u00b7 PLAIN<\/span><h3>A system others work with on their own<\/h3><p>Chart types, colour roles and dashboard templates the ministry uses to create its own data visualisations.<\/p><div class=\"case3__fact\"><b>12<\/b><span>chart types as templates<\/span><\/div><span class=\"case3__go\">To the project \u2192<\/span><\/a><a class=\"case3\" href=\"https:\/\/sapera-studios.com\/en\/illustration-system\/\"><div class=\"case3__img\"><img decoding=\"async\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-illustrationssystem-kachel.webp\" alt=\"Illustration system for Dr\u00e4ger\" loading=\"lazy\" style=\"object-position:50% 50%\"><\/div><span class=\"meta\">Dr\u00e4ger \u00b7 Illustration system<\/span><h3>Teams worldwide draw in the Dr\u00e4ger style<\/h3><p>An illustration system teams in more than 50 markets use to create new graphics themselves.<\/p><div class=\"case3__fact\"><b>\u221245 %<\/b><span>effort per graphic<\/span><\/div><span class=\"case3__go\">To the project \u2192<\/span><\/a><a class=\"case3\" href=\"https:\/\/sapera-studios.com\/en\/draeger-service-heroes\/\"><div class=\"case3__img\"><img decoding=\"async\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/09\/draeger-service-heroes-team-v3-fixed.webp\" alt=\"Service Heroes for Dr\u00e4ger\" loading=\"lazy\" style=\"object-position:50% 12%\"><\/div><span class=\"meta\">Dr\u00e4ger \u00b7 Service Heroes<\/span><h3>Employees create their own characters<\/h3><p>A Canva template with instructions the team uses to create new characters and social media posts themselves.<\/p><div class=\"case3__fact\"><b>3<\/b><span>AI characters plus a Canva template<\/span><\/div><span class=\"case3__go\">To the project \u2192<\/span><\/a><a class=\"case3\" href=\"https:\/\/sapera-studios.com\/en\/project-victorinox\/\"><div class=\"case3__img\"><img decoding=\"async\" src=\"https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/10\/aude-case-victorinox-illustrationssystem.webp\" alt=\"Illustration system for Victorinox\" loading=\"lazy\" style=\"object-position: 50% 50%;\"><\/div><span class=\"meta\">Victorinox \u00b7 Illustration system<\/span><h3>The design team draws within the system itself<\/h3><p>Guideline, templates and a two-day training with which the Victorinox team creates new illustrations and icons itself.<\/p><div class=\"case3__fact\"><b>200+<\/b><span>illustrations in the system<\/span><\/div><span class=\"case3__go\">To the project \u2192<\/span><\/a><\/div>\n    <\/div>\n  <\/section>\n<section class=\"name2\" aria-labelledby=\"h-name\"><div class=\"wrap\"><span class=\"eyebrow\">Why Aude<\/span><h2 id=\"h-name\" lang=\"la\">sa<i>\u00b7<\/i>pe<i>\u00b7<\/i>re au<i>\u00b7<\/i>de<i>.<\/i><\/h2><p>Together, Sapera Studios and Aude form the motto of the Enlightenment: \u201cHave the courage to use your own understanding.\u201d<\/p><footer>Immanuel Kant, 1784, after Horace<\/footer><\/div><\/section>\n<section class=\"bg-white wp-band\" aria-labelledby=\"h-lesen\"><div class=\"wrap\"><a class=\"wp-cta wp-cta--wide\" href=\"https:\/\/sapera-studios.com\/en\/insights\/\"><div class=\"wp-cta__l\"><span class=\"eyebrow\">White paper<\/span><h2 id=\"h-lesen\">The EU AI Act in communications practice<\/h2><p>Tool approval lists \u00b7 Data traffic light for generative tools \u00b7 Five-point check before every publication \u00b7 90-day roadmap<\/p><\/div><span class=\"wp-cta__btn\">Download for free \u2192<\/span><\/a><\/div><\/section>\n<section class=\"bg-panel2\" aria-labelledby=\"h-faq\">\n    <div class=\"wrap two-faq\">\n      <div class=\"stack\">\n        <span class=\"eyebrow\">FAQ<\/span>\n        <h2 id=\"h-faq\">More questions<\/h2>\n        <p>What else we are often asked.<\/p>\n      <\/div>\n      <div class=\"faq\"><details open=\"\"><summary>How does Aude relate to Sapera Studios?<\/summary><p>Aude is Sapera Studios\u2019 offering for AI enablement in brand and communications. Team, method and references are the same.<\/p><\/details><details><summary>Where do we start?<\/summary><p>Usually with the audit: 3\u20134 weeks, fixed price, with findings and a list of measures. Alternatively with a single workshop. If you want more, book the core package with audit, brand story, company knowledge and AI workspace (3\u20134 months) or the full programme through to the team rollout (4\u20136 months, commissioned in phases). Ongoing support is available afterwards.<\/p><\/details><details><summary>What do we need to bring?<\/summary><p>One responsible person with decision-making authority, access to documents, channels and agencies, a decision on an AI tool before the build phase, and early involvement of legal, data protection and the works council.<\/p><\/details><details><summary>What does Aude not do?<\/summary><p>Legal advice: we provide the communications perspective. Custom software beyond the setup within the tool. Ongoing content production: Sapera Studios handles that under a separate contract. All results belong to you, including assistants, templates and documentation.<\/p><\/details><\/div>\n    <\/div>\n  <\/section>\n<section class=\"contact\" id=\"kontakt\" aria-labelledby=\"h-kontakt\">\n    <div class=\"wrap\">\n      <div class=\"person\">\n        <div class=\"avatar\" role=\"img\" aria-label=\"Katrin Kolossa\" style=\"background:#2B4955 url(https:\/\/sapera-studios.com\/wp-content\/uploads\/2026\/08\/katrin_portrait-683x1024.webp) 50% 10%\/200% auto no-repeat\"><\/div>\n        <div><b>Katrin Kolossa<\/b><br>Managing Director<\/div>\n      <\/div>\n      <div class=\"stack\" style=\"gap:1.25rem\">\n        <h2 id=\"h-kontakt\">Let\u2019s talk about your team.<\/h2>\n        <p>In a 30-minute initial call, we clarify where you stand and which entry point fits.<\/p>\n        <div class=\"actions\">\n          <a class=\"btn primary\" href=\"https:\/\/calendly.com\/katrin_kolossa\/1-1\" target=\"_blank\" rel=\"noopener\">Book a call<\/a>\n          <a class=\"btn ghost\" href=\"mailto:hello@sapera-studios.de\">Send an email<\/a>\n        <\/div>\n        <p class=\"mailrow\"><span class=\"mail\" id=\"mail\">hello@sapera-studios.de<\/span> \u00b7 +49 (0)30 44 32 41 66<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n<script>\n(function(){var b=document.getElementById('copy-mail');if(!b)return;b.addEventListener('click',function(){var el=document.getElementById('mail'),c=document.getElementById('copied');function sel(){var r=document.createRange();r.selectNodeContents(el);var s=getSelection();s.removeAllRanges();s.addRange(r);}try{navigator.clipboard.writeText(el.textContent).then(function(){c.hidden=false;setTimeout(function(){c.hidden=true},2000);},sel);}catch(e){sel();}});})();\n<\/script>\n<script>\n(function(){\nvar c=document.querySelector('.aude-page .hero-net'); if(!c) return;\nvar x=c.getContext('2d'), cols=['#FB5B32','#D4DD6A','#E4B4F4','#5150F1','#004638','#1A1A1A'], N=[], w=0, h=0, dpr=Math.min(window.devicePixelRatio||1,2);\nvar still=window.matchMedia ? 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