At Sapera, many people bring their own professional perspective. Here we write and speak outside our client projects about communication, design, AI and social issues.

Katrin Kolossa
Founder & Managing Director
marconomy · October 2026
Wie Wissen gewinnbringend umgesetzt wird (How knowledge is put to profitable use)
AI lowers the cost of B2B content. In marconomy, Katrin Kolossa describes how companies organise and verify their expertise and translate it into stories for each context.
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Katrin Kolossa
Founder & Managing Director
W&V · September 2026
EU AI Act in der Praxis: Die wichtigsten Dos & Don’ts für KI-Content (The EU AI Act in practice: key dos & don'ts for AI content)
In W&V, Katrin Kolossa uses real-world cases to show which AI content marketing and communications must label under Article 50 of the EU AI Act and when an additional review is needed.
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Katrin Kolossa
Founder & Managing Director
Haufe · September 2026
Nachhaltigkeitskommunikation braucht mehr als Fakten (Sustainability communication needs more than facts)
Robust environmental claims alone do not reach anyone. In Haufe, Katrin Kolossa explains why storytelling has to put sustainability data into context – especially with a view to the EmpCo Directive.
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Katrin Kolossa
Founder & Managing Director
Springer Professional · September 2026
EU AI Act: Umsetzung braucht klare Regeln (Implementation needs clear rules)
Since August 2026, the EU AI Act's transparency obligations also apply to marketing and sales. In Springer Professional, Katrin Kolossa describes the standards teams need for AI tools, labelling and approvals.
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Taisia Tichnowetzki
Head of Design
HORIZONT · August 2026
HORIZONT asks Taisia Tichnowetzki about Instagram's new look
Meta has revised Instagram's wordmark. For HORIZONT, Taisia Tichnowetzki assesses what the new look reveals about handling an established design heritage.
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Katrin Kolossa
Founder & Managing Director
HORIZONT · March 2026
How design systems steer AI tools
How does a brand stay consistent when suddenly everyone designs with AI? In HORIZONT, Katrin Kolossa explains why design systems are becoming more important in the age of AI.
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Taisia Tichnowetzki
Head of Design
HORIZONT · March 2026
HORIZONT asks Taisia Tichnowetzki about the Sprite rebrand
What makes a rebrand relevant today? For HORIZONT, Taisia Tichnowetzki analyses Sprite's new brand identity – from visual identity to sonic branding.
Read more↗HORIZONT · December 2025
Why mid-sized creative agencies need to grow differently – and how to do it
More pitches do not automatically mean more growth. In HORIZONT, Youna Kim writes about how mid-sized creative agencies can approach new business more strategically.
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Katrin Kolossa
Founder & Managing Director
DMEXCO · January 2025
H2H marketing in the age of AI
What remains of the human when AI produces more and more content? On authenticity, hybrid content and human-to-human communication.
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Katrin Kolossa
Founder & Managing Director
MEEDIA · August 2022
Four principles to follow in storytelling
What turns facts into a story? Four principles for storytelling that reaches people without reducing content to mere attention.
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