Press

What others say about us.

Media coverage, awards, podcasts, and events featuring Sapera Studios.

Our perspective

At Sapera, many people bring their own professional perspective. Here we write and speak outside our client projects about communication, design, AI and social issues.

Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
marconomy · October 2026
Wie Wissen gewinnbringend umgesetzt wird (How knowledge is put to profitable use)
AI lowers the cost of B2B content. In marconomy, Katrin Kolossa describes how companies organise and verify their expertise and translate it into stories for each context.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
W&V · September 2026
EU AI Act in der Praxis: Die wichtigsten Dos & Don’ts für KI-Content (The EU AI Act in practice: key dos & don'ts for AI content)
In W&V, Katrin Kolossa uses real-world cases to show which AI content marketing and communications must label under Article 50 of the EU AI Act and when an additional review is needed.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
Haufe · September 2026
Nachhaltigkeitskommunikation braucht mehr als Fakten (Sustainability communication needs more than facts)
Robust environmental claims alone do not reach anyone. In Haufe, Katrin Kolossa explains why storytelling has to put sustainability data into context – especially with a view to the EmpCo Directive.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
Springer Professional · September 2026
EU AI Act: Umsetzung braucht klare Regeln (Implementation needs clear rules)
Since August 2026, the EU AI Act's transparency obligations also apply to marketing and sales. In Springer Professional, Katrin Kolossa describes the standards teams need for AI tools, labelling and approvals.
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Taisia Tichnowetzki
Taisia Tichnowetzki
Head of Design
HORIZONT · August 2026
HORIZONT asks Taisia Tichnowetzki about Instagram's new look
Meta has revised Instagram's wordmark. For HORIZONT, Taisia Tichnowetzki assesses what the new look reveals about handling an established design heritage.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
HORIZONT · March 2026
How design systems steer AI tools
How does a brand stay consistent when suddenly everyone designs with AI? In HORIZONT, Katrin Kolossa explains why design systems are becoming more important in the age of AI.
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Taisia Tichnowetzki
Taisia Tichnowetzki
Head of Design
HORIZONT · March 2026
HORIZONT asks Taisia Tichnowetzki about the Sprite rebrand
What makes a rebrand relevant today? For HORIZONT, Taisia Tichnowetzki analyses Sprite's new brand identity – from visual identity to sonic branding.
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Youna Kim
Youna Kim
Sapera Studios
HORIZONT · December 2025
Why mid-sized creative agencies need to grow differently – and how to do it
More pitches do not automatically mean more growth. In HORIZONT, Youna Kim writes about how mid-sized creative agencies can approach new business more strategically.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
DMEXCO · January 2025
H2H marketing in the age of AI
What remains of the human when AI produces more and more content? On authenticity, hybrid content and human-to-human communication.
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Katrin Kolossa
Katrin Kolossa
Founder & Managing Director
MEEDIA · August 2022
Four principles to follow in storytelling
What turns facts into a story? Four principles for storytelling that reaches people without reducing content to mere attention.
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Sapera in the press
Jens Artz joins Sapera Studios as Head of Copy and Concept
Jens Artz joins Sapera Studios as Head of Copy and Concept, strengthening strategic campaign development, storytelling and transformation communication.
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PR-Journal · May 2026
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ENERTRAG appoints Sapera Studios
ENERTRAG relies on Sapera Studios. PR-Journal reports on the collaboration on brand and communications.
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PR-Journal · November 2025
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Sapera Studios and ORCA Affairs win ZOE tender
Communicating science so that it reaches people. PR-Journal reports on the collaboration between ZOE, Sapera Studios and ORCA Affairs.
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PR-Journal · February 2024
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Sapera Studios develops new illustration system for Victorinox
A visual system for a Swiss icon. HORIZONT reports on the illustration system Sapera Studios developed for Victorinox.
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HORIZONT · March 2023
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Listen
What's Next, Agencies?
Muss sich Führung überflüssig machen? (Should leadership make itself redundant?)
Katrin Kolossa talks with Kim Notz about an understanding of leadership in which one's own role moves to where the organisation needs it at the moment.
Guest: Katrin Kolossa
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What's Next, Agencies?
#92 with Katrin Kolossa
How much truth does good storytelling need? Katrin Kolossa talks about fact-based storytelling, AI, agency leadership and how Sapera Studios came about.
Guest: Katrin Kolossa
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t3n
t3n
Storytelling im Marketing (Storytelling in marketing)
Has the hero's journey had its day? A conversation about which narrative patterns work – and where classic storytelling reaches its limits.
Guest: Katrin Kolossa
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vogelfree
#19 – Digitale Barrierefreiheit (Digital accessibility)
Accessibility as a personal drive. A conversation about work, responsibility, inclusion and the question of how we want to work.
Guest: Katrin Kolossa
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THE MOMPANY
THE MOMPANY
#182 – Über wilde Lebensläufe (On unconventional CVs)
Straight CVs are overrated. A more personal conversation about entrepreneurship, learning, careers and work-life balance.
Guest: Katrin Kolossa
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Meet us
Past Events
Meetup
Meetup
Sapera Design Meetup – Sonic Branding
Sapera Studios, Berlin · 2026
What does a brand sound like? Together with why do birds and kling klang klong, we talked about sonic branding, acoustic identity and the strategic power of sound.
Panel: Taisia Tichnowetzki (Sapera Studios), Alexander Wodrich (why do birds), Fernando Knof (kling klang klong)
Meetup
Meetup
Beyond the facts – how facts become good stories
Sapera Studios, Berlin
Facts matter. But they rarely work on their own. An evening about how complex information becomes stories that are understandable, build trust and stay in the mind.
Guests: Dinah Rothenberg (slowly media), Philipp Reinartz, Katrin Kolossa (Sapera Studios)
Speaking
Speaking
Agency Life Summit „Off the Record“
Berlin · 2026
In 2026, Katrin Kolossa spoke at Teamleader's Agency Life Summit „Off the Record“ in Berlin.
Katrin Kolossa as speaker
To the event · event link coming soon
Workshop
Workshop
Workshop „Kommunikation mit Substanz“ (Communication with substance)
for the co2online team
Storytelling, information design and visual communication: a workshop on conveying complex content clearly.
Sapera: Friederike von Polenz, Wanda Bleckmann
To the event

Great ideas start with a conversation.

Katrin Kolossa, Managing Director of Sapera Studios
Katrin Kolossa
Managing Director

Whether strategy, campaign, or digital product – if you want to communicate complex topics clearly, we look forward to the conversation.

Sapera Studios is a strategy and communications consultancy for complex subjects, based in Berlin. From strategy to delivery.

Storytelling, narratives and strategy · Fact-checking · Design systems · Participation and enablement · Change management and process support

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