Aude by Sapera Studios · AI enablement for brand and communications

Au·de

Judgement in the age of AI.

For communications and marketing teams that work with AI. We make sure AI systems represent your company correctly and your team creates content that is accurate and sounds like your brand.

Book an intro call See nine services

Outcome

What you get with Aude

01
A brand AI understands
Story, facts, language and imagery in a form that people and machines can apply. Drafts need less rework.
02
Teams that work confidently with AI
Tools, rules and training that hold up in everyday work. Standard formats are produced in-house, approvals move faster.
03
Measurably less effort
In the audit we record baseline values: time per draft, correction rounds, time to approval, share of outsourced formats. At the end of the project we measure the same values again.

When you need us

Six situations in which companies come to us

AI has arrived in communications. The brand foundations often have not. Teams produce more content that sounds less like the brand and is not always accurate. And AI systems tell their own version of your company.

“ChatGPT mentions our competitor, not us.”

Approach: AI test and content that AI systems cite
Result: Your company is named for the questions your customers ask

To the service →

“An AI-written text with a wrong figure has already gone out.”

Approach: Fact-check with a second source and risk-based approval
Result: What you publish is backed by evidence

To the service →

“Every agency tells our brand a little differently.”

Approach: One shared standard for all agencies
Result: One story across all channels and agencies

To the service →

“There are no templates for our formats. With AI, every presentation now looks different.”

Approach: Define formats and build them as AI-ready templates
Result: Consistent formats that teams fill themselves with AI

To the service →

“Employees use private ChatGPT accounts, including with company data.”

Approach: AI policy and an approved workspace
Result: Clear rules and a tool nobody needs to work around

To the service →

“Our AI introduction never gets beyond the pilot.”

Approach: Team-by-team rollout with AI champions and training
Result: Teams that use AI confidently every day, and documented impact

To the service →

How to startRecognise your situation?In an intro call we discuss where you stand and what you need.

1Intro call30 minutes, no obligation. Where do you stand, what do you need, where do you start?
2Audit3–4 weeks, fixed price. We review brand, facts and visibility in AI systems and record baseline values.
3PlanWhat comes first, what comes later and what your team takes on itself. Then you choose services and training.

Book an intro call or send an email

Approach

One core for people, agencies and AI

Aude builds a shared core of story, facts, language and imagery and makes it usable. The same key messages, evidence and terminology drive visibility in AI systems, the work of your agencies and the AI in your own organisation.

External

AI systems and public sources

ChatGPT, Perplexity and Gemini represent the brand correctly because the website, fact page and third-party sources are right.

Internal

Your own teams

Communications and departments use AI to create content that is on brand and correct.

For everyone involved

Executing agencies

All agencies work towards the same story and are reviewed against the same standard.

Services

Nine services in five steps

From the question “What is our story, and is it accurate?” to teams that use AI to create on-brand content themselves. Tool-agnostic: we work in the AI tool you use or choose.

Select a service to see content, result and duration.

Analyse

Where does the brand stand, and where does the story break?

Align

What does the brand say, how does it sound, and what is accurate?

Build

The AI gets to know the brand. Rules keep it safe.

Enable and embed

The most important step: teams work with it themselves, still after three months.

Operate

Knowledge goes out of date, models change, teams change.

Start with the audit3–4 weeks, fixed price. Afterwards you know where the brand breaks and what to do first.

Request an audit or send an email

Rollout

Rollout in communications teams

An introduction has succeeded when, after three months, more than the early adopters are working with the tools. That is why we accompany the rollout in the team.

Gather expectations and concerns before the start
Map the current workflow and define the workflow with AI
Appoint AI champions who are available in the team
Internal narrative with honest answers to concerns
Talk to sceptics, start with simple tasks
Align communications, departments, IT, legal, works council and agencies

Measurement

StartGather expectations and concerns
4 weeksFirst usage survey
12 weeksUsage and quality compared

The surveys after 4 and 12 weeks measure usage in the team. At the end of the project we measure the baseline values from the audit again. That is how the impact is documented.

What we take on

Set up the plan and clarify the strategy
Select the tools
Set up the tools
Accompany the rollout in the team
Fact-checking
Quality check of results
A fixed contact person for questions

After the rollout: sparring every two to four weeks and a helpdesk with an answer within one working day. Monthly, from three months.

Prefer to introduce it yourself? Our programme for heads of communications ↓

Enablement

Workshops for leaders and teams.

Our services build your systems. The workshops show how to introduce AI in a team, tell stories with AI and work in a legally sound way. Every format ends with templates you can use straight away.

Programme for heads of communications

Introducing AI in your team

We show you how to establish and implement AI in your team and give you everything you need to do it.

3 modules in 6 weeks
Each 1 day on site or 2 half days online
8–10 leaders or in-house
Then 60 min. sparring per person

01Where AI helpsTypical workflows live with AI: what saves time and what does not.You get
- Inventory for your team
- Prioritised use cases
- Grid: AI, team or agency
- Goals with metrics
02Who does whatRoles, review and approval, played through on a real example.You get
- Role model with AI champions
- Approval matrix by risk
- Sample AI policy
- Review checklist
03Tools and rolloutWhich tools for which task and how to bring the team along.You get
- Tool overview per use case
- Starter set of prompts
- 90-day plan
- Business case for management

Optional: hands-on tool onboarding for your team, using your templates. Or we accompany the rollout from start to finish: Rolling out in communications teams ↓

Team workshop · 1 day or 2 × 3 hours

Stories that hold up

Storytelling with AI: what carries a story, where AI helps and where it does not, telling complex topics correctly, checking figures and claims.

You getStory template and prompt modules that work with any AI tool

Mandatory training · 3 hours

AI training under the EU AI Act

What the AI Act means for communications: labelling, image rights and copyright, data protection in prompts, facts and liability, approval.

You getCertificate of attendance as proof of the training obligation

All formats on site or as a webinar, as an open date or in-house. For your own systems and workflows: see services.

Book a single workshopEvery format can be booked individually, from the three-hour mandatory training to the six-week programme, at a fixed price.

Request a workshop or send an email

What sets Aude apart

Five competencies under one roof

Others offer these individually. Aude combines all five, in a well-established team of six experts. Each has many years of experience in their field and is trained in working with AI.

One teamStrategy, fact-checking, design and rollout without hand-overs between providers. Those who develop the narrative also accompany the rollout.
Experience with complex topicsWe work for Deutsche Bundesbank, the German Federal Foreign Office, ENERTRAG, Dräger and Victorinox, where a wrong figure has consequences.

Storytelling, narratives and strategy
Core narrative, evidence and terminology on which everything else builds.
Fact-checking with a journalistic background
Every figure and every name is checked against primary sources, with a second source. The foundation for everything AI says about you and everything your AI produces.
Design systems
Imagery, templates and design rules that people and AI can read and apply alike.
Participation and enablement
Workshops and training in which teams learn to apply AI in their daily work and to evaluate the results.
Change management and process support
Rollout, roles and approval workflows. We support the introduction through to day-to-day operation.

In practice

Where enablement is already working

Enablement projects for Victorinox, Dräger, ENERTRAG, Deutsche Bundesbank and the German Federal Foreign Office, among others. Four of them in detail, each with teams that continue working on their own after handover.