just ice cream

Good ice cream, good cause: a campaign for Berlin’s social ice cream company

just ice cream makes ice cream to the best recipe and with a clear conscience: with fairly traded, carefully selected ingredients and a business model that is deliberately social. The campaign set out to make this stance visible without losing sight of the pleasure of eating it.

Task
Develop a campaign that brings just ice cream’s three core promises – social ice cream, ingredients of good origin and a social enterprise as its business model – to life on out-of-home sites as well as on Instagram and TikTok.

Solution
A visual concept that whets the appetite and takes a stance at the same time: reduced imagery, clear messages and a consistent look across poster, story, feed and TikTok.

Services
Campaign concept, social media design, out-of-home design, copywriting

Appetite first. Then attitude.

The campaign starts with taste – and from there opens up a view of what lies behind every scoop: fairly sourced ingredients and a company that has built social impact firmly into its business model.

Visible on every channel

From the poster in the city to the Instagram story, the feed and TikTok: the campaign was conceived separately for each channel and still kept recognisable as one campaign. The result: more visitors to the just ice cream website and a 40 % increase in orders.