FC St. Pauli 1910

Sustainability Report Season 2023/24

Transparency requires conviction – and a clear visual language.

For FC St. Pauli’s first sustainability report, we developed a visual concept that conveys the essence of the club: authentic, structured, accessible. Across more than 100 pages with over 20 infographics, the report makes the club’s key figures accessible and has been accessed by tens of thousands of users – a follow-up edition has already been published.

Task

Development of a visual concept for FC St. Pauli’s first sustainability report – clear, distinctive and as a template for future reports.

Solution

Concept and design of a modular layout system with a clear visual language, based on a grid system derived from the football pitch.

Services

Infographics, layout systems, editorial design, cover design

Making Sustainability Understandable

Our task was to prepare the diverse content – from human rights to ecology to governance – so that it could be communicated in an understandable, comprehensible and visually reduced way.

To do this, we developed the content structure and visual concept, designed a modular layout system, integrated infographics and diagrams for orientation, and created a visual narrative that runs consistently through all chapters.