Eröffnungsabend des World Health Summit 2024 in Berlin: gefüllter Saal vor der blau-grünen Bühnengrafik mit WHS-Logo

Client

World Health Summit

Topic

Global Health

Branding
Layout
Event Design
UI & UX
Lead Agency

World Health Summit

Lead Agency Sapera Studios

For three years, we have supported the World Health Summit as lead agency — from brand development to the website relaunch, visual language, and on-site communication. This holistic, multi-year collaboration ensures a consistent presence across all formats and touchpoints.

Task

Position the World Health Summit internationally as a clearly recognizable, professional platform for global health issues — consistently across website, print, events, and multiple years.

Solution

Logo and brand design, brand book and visual language, image library, website, print production, event branding, and communication design for international formats and regional meetings.

Skills Branding, Logo, Brand Book, Visual Language, Layout, Event Design, UI/UX Design, Programming

A Brand That Builds Trust Internationally

As lead agency, we developed the logo, brand identity, and a comprehensive corporate design style guide for the World Health Summit — from the color palette and typography to logo applications. Clear design guidelines ensure the brand stays consistent and recognizable across multiple years, formats, and touchpoints.

Teilnehmende vor der Fotowand des World Health Summit mit Logo und geometrischer Markenform
The brand shape as a photo backdrop — the branding becomes the motif on site

A Distinctive Visual Language and Image Library

Based on the geometric brand shape, we developed and built a distinctive visual language and image library that serves as the visual foundation for print and digital materials — including the newly designed website. The blue-to-green gradient defines every application — from roll-up banners to digital info screens to publications like the program booklet and the “A Look Back” review.

Gestapelte Programmhefte des World Health Summit 2024 mit der Bildsprache aus blauen, grünen und limettenfarbenen Flächen, daneben Totebags mit WHS-Logo
Program booklets for the 2026 Summit — the visual language derived from the brand

A Website That Makes the Summit Accessible Worldwide

As lead agency, we rebuilt the World Health Summit website as the central platform for program, registration, and review. The brand elements — color palette, geometric shape, and visual language — are consistently carried through into the digital experience. Structure and navigation are designed for an international expert audience that needs to orient itself before, during, and after the event.

Die von Sapera Studios neu gebaute Website des World Health Summit auf einem Laptop
The new website — a central platform for program, tickets, and press

Instagram Design and Templates for Day-to-Day Use

For the social media presence, we developed a dedicated Instagram design and built a template system from it: fixed layouts for speaker announcements, topic posts, news, and event notices. This lets the World Health Summit team produce posts independently while staying reliably on-brand — even between events and across multiple years.

Instagram-Profil des World Health Summit auf einem Smartphone mit dem Beitragsraster aus den entwickelten Post-Templates
Instagram presence and template system for day-to-day use

Event Branding Brought to Life On-Site

Throughout the entire collaboration, we have also been responsible for on-site event communication — from flags and signage at the venue to photo walls and giveaways like tote bags, program booklets, and pens. Consistent brand application across every touchpoint underscores the event’s international relevance. For three years, we have supported the World Health Summit as lead agency — with a consistent brand presence in more than 100 countries, more than 3,000 attendees per edition, and more than 50 digital and physical brand applications.

Zwei Flaggen mit dem Logo des World Health Summit vor dem Veranstaltungsort
Event branding at Charité — flags, signage, and stage in brand style
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