Dräger Service Heroes

A digital mascot that can be flexibly adapted by each region.

For trade show booths across the EMEA region, Dräger needed an alternative to the classic physical mascot — one that would still make an impact in person, but stay budget-friendly to produce and voice. The result was an interactive, digital Dräger mascot built on AI-powered photo compositing. And it didn’t stop there: employees received their own Canva template with instructions, letting them create their own characters and social media posts.

Task

Develop an emotionally engaging, budget-friendly alternative to the physical mascot that can be adapted for different regions.

Solution

AI-powered character creation through photo compositing, animation, and voice-over with original recordings — plus a Canva template with instructions for creating characters independently.

Services

AI Avatars, Photo Compositing, Animation, Workshop/Template Development

Instead of delivering every character individually, Sapera Studios built a Canva template that lets the Dräger team create new Service Heroes and social media posts on their own — the same self-service logic that also powers the larger illustration system.

How the character comes to life

This is how Mahmoud addresses visitors at the Dräger booth on LinkedIn — the same avatar shown as a still in the team image above, animated and with voice output for the respective trade show (here: Global Health Riyadh).