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Client
Schwarz Group
Topic
Sustainability & Circular Economy
Preferred Partner
Design Systems
Strategy
Schwarz Group
Sustainability You Can Trace
The Schwarz Group — Lidl, Kaufland, PreZero, and Schwarz Digits — is one of the world’s largest retail and environmental services companies. Since early 2025, we’ve been responsible for the visual and narrative side of Schwarz Corporate Affairs’ climate, energy, and circular economy topics: from the sustainability report to infographics, illustration, and motion design, down to deciding which topic gets told on which channel in the first place.
Preferred Partner since early 2025 · Report, infographics, illustration, motion design · German and English
Task
Present a global group’s sustainability, energy, and circular economy topics so they stay factually robust, appear consistently across every format, and can be reused internally.
Solution
A consistent visual, infographic, and illustration system with a shared asset library — plus a data- and source-based topic and platform strategy that decides what gets told where.
Services
Information design, illustration, infographics, data visualization, motion design, content and platform strategy, print production
From a Report to a System
It started with a report. Here's what it has become — our work for the Schwarz Group at a glance:
- Early 2025
Sustainability report — concept, layout, illustration, artwork finishing
- Mid-2025
Nine illustrations for Corporate Affairs' social media channels
- Autumn 2025
Circular economy illustration series and the flip book, in German and English
- Autumn/Winter 2025
PET recyclables case — update and production, 50 units
- Winter 2025/26
Infographic system for climate targets, energy strategy, and sponge city
- 2026
Trend and strategy report for LinkedIn, video, and the corporate newsroom
- Today
Preferred Partner of the Schwarz Group, with a shared asset library and its own color system
A Visual System for Targets That Get Verified
Publishing climate targets makes you measurable. Every figure needs its base year, every target path its timeframe — and no simplification can leave out what belongs to the assessment.
For this, we developed an isometric illustration and infographic system that carries from the sustainability report all the way to a social media post. The library is built to be open-ended and keeps growing with every project.
The Circular Economy — Flip Through It
Not every system needs a screen. For trade shows and conversations, we built the Schwarz Group’s circular economy as a flip book — the same characters, the same visual language, just something you can hold. In German and English, as print and as animation.
Flip book: the Schwarz Group's circular economy to flip through — as an animation
From Visualization to Topic Strategy
In 2026, a second layer was added: a trend and strategy report for LinkedIn and corporate video. We examined nine core topics — from supply security, nutrition, and climate to digital sovereignty, the circular economy, and social responsibility, through to partnerships, Germany as a business location, and corporate independence.
For each topic, we set out which shifts we’re observing, which external forces are at play, and what follows for communications — backed by sources ranging from the OECD and IPCC to the EU Packaging Regulation. Plus a platform logic: LinkedIn for strategic framing and topic ownership, video as proof of complexity, the newsroom for depth, Reddit for listening.
Trend and strategy report 2026 · Nine core topics
Click on a topic to see the main findings from the analysis.
9 core topicsTrend report 2026
For each topic: observed shifts, driving forces and a platform logic from LinkedIn to Reddit — backed by sources from the OECD to the EU Packaging Regulation.
Circular economy · Content strategy
Signals we see
Regulation is making the circular economy more binding
The EU Packaging Regulation increases the pressure on reuse, recyclability and waste prevention.
→ The circular economy becomes a compliance and transformation task.
Raw materials are assessed more strategically
Primary raw materials, secondary materials and recycling capacities are gaining economic importance.
→ Keeping recyclables in the system reduces dependencies.
Packaging becomes the visible test case
Packaging is part of everyday life, visible and particularly relevant from a regulatory perspective.
→ The circular economy becomes credible where the system change can be traced.
Waste becomes a reputational issue
Debates about plastic waste, export flows and recyclability increase the pressure of expectations.
→ What matters is what actually stays in the loop.
→ The circular economy is proof of resource-efficient, resilient value creation.
Corporate sovereignty / independence · Content strategy
Platform roles for the topic of sovereignty & independence
| Channel | Relevance for sovereignty/independence | Recommended role / format |
|---|---|---|
| ↑ Very high | Lead channel for positioning on sovereignty, resilience, technology and corporate leadership. Suitable for POV posts, carousel posts, thought leadership and newsletters. | |
| YouTube / video | ↑ High | Proof channel for infrastructure, technology, supply chains and innovation projects. Suitable for mini documentaries, explainer films and company portraits. |
| → Medium | Relevant for visualising technology, infrastructure and innovation projects. | |
| TikTok | ↘ Low to medium | Only useful for very concrete and accessible treatments of technology or infrastructure topics. |
| ↘ Low to medium | Supplementary for regional business and infrastructure topics. | |
| X / Twitter | → Medium | Relevant for economic, technology and geopolitical debates. |
| ↓ Mainly relevant for monitoring | Useful for monitoring discussions on technology, cloud, AI and sovereignty. | |
| Corporate website / newsroom | ↑ Very high | Reference point for background, positions, data, projects and in-depth context. |
A System That Grows With the Topics
A single report has grown into an ongoing collaboration: six projects since 2025, Preferred Partner status, and a visual system that keeps the same logic across topics and media.
This gives Corporate Affairs a shared visual and strategic foundation for working on complex topics. Every recommendation in the report is backed by sources and can be applied directly to channels and formats.
Great ideas start with a conversation.
Managing Director
Whether strategy, campaign, or digital product – if you want to communicate complex topics clearly, we look forward to the conversation.
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