Dräger Service Heroes

A digital mascot that can be flexibly adapted by each region.

For trade show booths across the EMEA region, Dräger needed an alternative to the classic physical mascot — one that would still make an impact in person, but stay budget-friendly to produce and voice. The result was an interactive, digital Dräger mascot built on AI-powered photo compositing. And it didn’t stop there: employees received their own Canva template with instructions, letting them create their own characters and social media posts.

Starting point

For its trade fair stand in the EMEA region, Dräger needed an alternative to a physical mascot: emotionally engaging, affordable to produce and voice, and adaptable for different regions.

What we built

Three AI-assisted characters created through photo compositing, animated and voiced, plus a Canva template with instructions and a workshop for the teams.

What the team now does itself

The regions use the template to create their own Service Heroes and social media posts without commissioning an agency for every variant.

Instead of delivering every character individually, Sapera Studios built a Canva template that lets the Dräger team create new Service Heroes and social media posts on their own — the same self-service logic that also powers the larger illustration system.

AI workspace: how the character comes to life

This is how Mahmoud addresses visitors at the Dräger booth on LinkedIn — the same avatar shown as a still in the team image above, animated and with voice output for the respective trade show (here: Global Health Riyadh).