Dräger Tubes: Infografik zu den Dräger-Röhrchen

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Client

Dräger

Topic

Technical Product Communication

Illustration
Infographic
Product Communication

Technical Product Illustrations

Six Products, One Consistent Visual Language

Across multiple Dräger products — from the RAM gas measurement data logger to the Tubes gas detection tubes to the Oxylog ventilator — Sapera Studios developed technical illustrations and infographics in the unified Dräger illustration style: sometimes as a dark-mode infographic with animation, sometimes as a reduced 3D rendering, sometimes as a social media explainer video.

 

Task

Developing tailored yet stylistically consistent illustrations and infographics for a wide range of products — from data loggers to respiratory protection to firefighting equipment.

Solution

A tailored representation for each product, adapted to its specific use case — dark-mode infographic with animation (RAM), reduced 3D visualization (Tubes), flexible templates (Oxylog), social media explainer videos (Suitable RPE & IBP), process illustrations (Fireground), animated device communication (CT graphics) — consistently in the Dräger illustration style.

Services

Illustration, Infographic, 3D Visualization, Animation, Social Media Adaptation

 

Each of the following examples shows how the Dräger illustration style adapts to a different technical product — without losing recognizability.

Dräger RAM: illustration of data flows between workshop, vehicle and cloud
Dräger RAM — revised infographic with dark mode optimisation and animated data flows
Dräger Oxylog: illustrations of the ventilator and its use in emergency medical services
Oxylog — illustrations and templates for internal and external use
Dräger Suitable RPE & IBP: infographic on choosing the right respiratory protection, also as a social media format
Suitable RPE & IBP — infographics on respiratory protection, prepared for social media
Dräger Fireground: infographic on fire service operations with crews, vehicles and breathing apparatus monitoring
Dräger Fireground — infographics on fire service operations
Dräger CT graphics: technical device communication in the medical field
CT graphics — technical device communication in the medical field

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Kachel Dräger Service Heroes: Messeankündigung mit KI-Avatar eines Dräger-Servicetechnikers neben der illustrierten Vorgängerfassung

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An AI-powered avatar as a digital brand ambassador — customizable for each region

Back to Dräger Overview

Great ideas start with a conversation.

Katrin Kolossa, Managing Director of Sapera Studios
Katrin Kolossa
Managing Director

Whether strategy, campaign, or digital product – if you want to communicate complex topics clearly, we look forward to the conversation.

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Sapera Studios is a strategy and communications consultancy for complex subjects, based in Berlin. From strategy to delivery.

Storytelling, narratives and strategy · Fact-checking · Design systems · Participation and enablement · Change management and process support

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