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Client

Dräger

Topic

Product Communication & Print

Illustration
Print
Brochure

HCA

From digital illustration style to printed brochure

For the HCA division, Sapera Studios extended the technical illustration style to small Dräger accessories — accurately depicted despite the lack of photo references — while also designing the HCA sustainability brochure: a print product in a simplified, easy-to-understand layout using the prescribed sustainability color green.

 

Task

Making small product accessories more visible and developing an easy-to-understand print layout for sustainability communication.

Solution

Extending the technical illustration style with accurate accessory depictions (including an editable InDesign asset library and guideline), as well as designing the sustainability brochure in a simplified layout with a brand-compliant green extension.

Services

Illustration, Print Layout, InDesign, Guideline Development

 

Before
Earlier pages of the Dräger HCA brochure
The existing brochure before the redesign — 4 pages
After

Redesigned in the Dräger illustration style, extended with the prescribed sustainability colour green — 6 pages

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Back to Dräger Overview

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Katrin Kolossa, Managing Director of Sapera Studios
Katrin Kolossa
Managing Director

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Sapera Studios is a strategy and communications consultancy for complex subjects, based in Berlin. From strategy to delivery.

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