HCA

From digital illustration style to printed brochure

For the HCA division, Sapera Studios extended the technical illustration style to small Dräger accessories — accurately depicted despite the lack of photo references — while also designing the HCA sustainability brochure: a print product in a simplified, easy-to-understand layout using the prescribed sustainability color green.

Task

Making small product accessories more visible and developing an easy-to-understand print layout for sustainability communication.

Solution

Extending the technical illustration style with accurate accessory depictions (including an editable InDesign asset library and guideline), as well as designing the sustainability brochure in a simplified layout with a brand-compliant green extension.

Skills

Illustration, Print Layout, InDesign, Guideline Development