AI Campus

Artificial Intelligence, Explained Simply

On the AI Campus learning platform, students, medical professionals, employees, and anyone interested can learn about the many applications of artificial intelligence through freely accessible courses. We provide AI Campus’s experts with strategic and creative consulting.

For the learning platform, we develop videos on various AI topics, including automated machine learning, AI in medicine, and AI & ethics in medicine. We also create teaser illustrations for the videos and infographics — all consistent with the AI Campus brand identity, for which we also design logos and icons.

In a follow-up project, we design the layout of worksheets for teachers and founders and liven them up with illustrations.

Task

Develop videos, illustrations, and infographics on AI for the AI learning platform; strengthen the AI Campus brand with logos and icons; design layouts and illustrations for worksheets.

Solution

Develop explainer videos, infographics, and illustrations on AI topics; design logos and icons for AI Campus; create layouts and illustrations for worksheets.

Skills

Analysis, infographics, illustration, branding, video production, copywriting

Videos: Production, Script, Illustration, Copy

For the teasers and explainer videos — including on AI in medicine — we handle production end to end, from script and storyboard to the professionally narrated voiceover. All thumbnails, videos, icons, and logos follow and further develop the AI Campus brand.

Branding: Logos, Icons

For the AI topics, such as automated machine learning, we develop the branding with logos and icons. Each topic gets its own logo. The icons are designed for presentations and represent the topic of AI in public administration. They’re available in different colors as needed.

Design: Illustration, Icons, Infographics

For the course “Introduction to AI and Entrepreneurship,” we developed eight illustrations on topics like founding a company and goal-setting. For students from grade 7 up, we created 41 worksheets featuring 18 AI-themed illustrations as a laid-out, downloadable PDF — a low-barrier introduction to artificial intelligence. The infographics for the AI videos provide a first overview, understandable for experts as well as interested newcomers. Complemented by further illustrations and more than ten video and motion assets, the learning offering now reaches more than 20,000 learners.

Lifelong Learning

Artificial intelligence is everywhere in our everyday lives. AI Campus makes this societally important topic accessible to a broad audience. A central concern here is so-called “data literacy education.” Our animated explainer films and illustrations support this by conveying the ability to question the technology, discover its areas of application, and use it responsibly.

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