Klimakollekte

Communication Strategy & Rebranding

With our support, Klimakollekte has evolved from a CO₂ offsetting organization into a provider of active climate protection contributions. This profound shift required a strategic realignment of the brand and its communications – from defining new core messages to optimizing its digital presence. Together, we redesigned the brand strategy, messaging, and design to position Klimakollekte clearly and sustainably in the market.

Task
Renewing Klimakollekte’s positioning and shifting its business model from CO₂ offsetting to active climate protection contributions, to strengthen the brand and set it apart.

Solution

We developed a communication strategy based on target group analysis, integrated the relevant channels, and supported Klimakollekte on logo, brand strategy, and social media.

Services

Logo development, rebranding, visual language, communication strategy, positioning, and social media optimization

Process

Our task wasn’t just to adapt the existing brand, but to develop a completely new positioning for Klimakollekte . To do this, we first analyzed the changed business model and, based on that, created a communication strategy that consistently carries this realignment to the outside world.
We developed a communicative ecosystem that integrates all relevant channels – from the website to social media to offline measures. Through this consistent and audience-targeted communication , Klimakollekte was able to not only increase its visibility but also win new supporters.

Workshops

Klimakollekte’s repositioning was a participatory process that we structured and guided through targeted workshops. Together with the team, we:

Defined the new strategic direction
Developed core messages for different target groups
Sharpened the brand values and translated them for communication
Designed communication measures for online and offline channels

Through this iterative process, we ensured that the new positioning is not only strategically sound but also applicable in day-to-day communication.

Rebranding

To make Klimakollekte’s new direction visible, we didn’t just sharpen the positioning – we also reworked the entire brand communication and corporate design. The goal was to clearly convey the changed identity to the outside world and create an emotional connection with the target audience.

Logo Development

The new logo represents Klimakollekte’s transformation. It conveys its new, active role in climate protection and creates stronger visual recognition. The color scheme and design language underscore the organization’s sustainable values and create a modern, consistent look.

Visual Storytelling

The image selection shown serves as a moodboard and illustrates the visual concept that Klimakollekte follows in its communication. The goal is to establish a clear, emotional, and memorable visual language that makes sustainability and climate protection tangible.

Naturalness and authenticity: The soft textures and natural green tones create a feeling of calm, connection, and responsibility.

Dynamism and progress: The clear, minimalist motif conveys a modern, forward-looking approach.

Climate change as urgency: The cool color palette creates a matter-of-fact yet striking effect.

Joy of life and community: Colorful, lively elements create a positive emotional anchor that highlights the global social dimension of climate protection.

Color harmony and contrast: The color palette combines cool tones (blue, green) with warm accents (yellow, pink) to create a harmonious yet visually appealing balance. This conveys seriousness while also offering an optimistic outlook.

Social Media Presence

As part of the repositioning, we developed a well-thought-out social media strategy to bring the new brand identity to life. With clear, targeted messaging and authentic storytelling, we built up and sharpened Klimakollekte’s presence across digital channels.

The result: