Data storytelling

Data storytelling for climate, energy, and research.

From a single infographic to the system that generates every one after it.

Purpose

Why data visualization matters

A graphic isn't meant to impress — it's meant to answer a question. Whether it holds up isn't decided by its design, but by whether it survives the first follow-up question: Where does the number come from, what does it relate to, how reliable is it?

We work where figures are publicly scrutinized — climate targets, energy balances, building data, study results. Whoever publishes them becomes measurable. That applies to corporate communication just as much as to science communication.

Final energy consumption in Germany by sector, application, and energy source
dena Building Report — Final energy consumption by sector, application, and energy source. Reference year, unit, and source are part of the graphic.
Symptoms

The signs that a system is missing

  • 01

    Every graphic is built from scratch, because nothing is reusable.

  • 02

    The same number looks different in the report than in the presentation and the social post.

  • 03

    Base year and reference value are buried in a footnote — or missing entirely.

  • 04

    Anyone in-house who needs a graphic has to wait for the agency.

Fields of work

What we do

Infographics and data visualization

Charts and explainer graphics that keep the base year, reference value, and range visible — instead of smoothing them away.

A visual system, not one-off pieces

Building blocks, a color logic, and templates that the next graphic grows from — without starting from zero.

Scrollytelling and long-form formats

Studies and datasets as a guided narrative that carries both expert and general audiences at once.

Reports and reporting

Sustainability reports, building reports, annual reports — from data review through to final artwork.

Interactive formats

Calculators, maps, browser games. For numbers you have to try out to understand.

Rules, sign-off, training

So what gets built in-house keeps fitting the brand — even when generative tools help make it.

How we work

01

Data

Which figures exist, where they come from, what is disputed. Conversations with those responsible for the data.

02

Message

What should stick — and which caveat has to come with it.

03

Format

Chart, illustration, scrollytelling, or system. The material decides, not personal taste.

04

Review and handover

Fact-checked by experts, tested for clarity, then files and guidelines handed over in-house.

DataMessageFormatReviewFeedback loop for new data
Selected work

From poster to double-page spread

Three projects at three different scales — for a music information center, a medical technology company, and a retail group.

Three sample spreads from Sapera Studios’ Data Storytelling credentials
Credentials

Our work across 24 pages

All formats from a single metric to an interactive dashboard, plus examples from projects for the Federal Foreign Office, dena, NABU, and the DFB.

View credentials

PDF · 24 pages · 5.9 MB · opens in new tab

How projects are scoped

A defined infographic series is ready within a few weeks. A visual system with library and handover runs over several months. Data visualization as an ongoing in-house task — with standards, sign-off, and training — is a year-long undertaking.

The price depends on scope and duration

In the initial conversation, we estimate it based on comparable projects. Describe your project

Great ideas start with a conversation.

Katrin Kolossa, Managing Director of Sapera Studios
Katrin Kolossa
Managing Director

Whether strategy, campaign, or digital product – if you want to communicate complex topics clearly, we look forward to the conversation.

Sapera Studios ist eine Strategie- und Kommunikationsberatung für komplexe Themen in Berlin. Von der Strategie bis zur Umsetzung.

Storytelling, Narrative und Strategie · Faktencheck · Designsysteme · Beteiligung und Befähigung · Change Management und Prozessbegleitung

Mit Aude befähigen wir Teams, mit KI Kommunikation zu machen, die stimmt und zur Marke passt.

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